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Chinese consumers are becoming as cynical as those in the West about the way companies communicate about their social and environmental performance, according to the latest wave of GlobeScan's annual global tracking research on public views of corporate social responsibility.\n\nThe study, which interviewed over 30,000 people across 34 countries, finds that while in 2005 more than 80 per cent of Chinese consumers felt that companies communicated 'honestly and truthfully' about their social and environmental performance, this has now fallen sharply, with only 40 per cent feeling this way in this year's study.

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