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Archimedes said "Give me a place to stand, and I shall move the earth," when explaining the principle of levers.

Leverage is the big news about Walmart's announcement today. The company has committed to reducing 20 million metric tons of carbon pollution from its products' lifecycle and supply chain over the next five years. That's equivalent to the annual greenhouse gas emissions from 3.8 million cars.

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A big development in the sustainability business field over the last few weeks was the announcement of the Sustainability Product Index. I applaud Walmart for this program and we have seen that their enormous market power is an effective tool for moving the bar in sustainable business practices.

I thought it would be interesting to take a crack at answering the survey from a Nortel perspective. I want to emphasize that this is not Nortel's official response to the survey; I have only attempted to scratch the surface and indicate the direction of our response to the survey. We would obviously elaborate further on our programs and results for the October deadline imposed by Walmart.

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Walmart has just unveiled its new Sustainability Index, a project that's been in the works for more than a year, but which is -- finally, after much anticipation and more than a little handwringing by industry, activists, and others -- part of the public discourse. The advance stories over the past few days have been amped up to the point of breathlessness, involving adjectives like "huge" (perhaps) and "audacious" (probably), with one story suggesting the Index will "shake the world" (um, no comment). Such hyperbole is understandable: any green commitment that Walmart makes is potentially a big deal.
But now that reality has hit, it's time to take a more sober assessment of what's really going on here.

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