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Yesterday's news, traditionally incorporated into chip wrapping, has become a staple of the world-wide paper industry.

But a trend towards reading online has meant fewer pages are being printed and therefore discarded.
 
Seventh Generation, a marketer of green consumer products, is among companies struggling to source supplies.

Martin Wolf, a director at the business, said: "The decline of print newspapers and magazines is a source of concern for journalists, but it also has an impact on the worldwide paper market.

"After coming to depend on readers to dutifully recycle their old periodicals, paper manufacturers are now finding that supplies of high-quality paper for recycling are becoming scarce."

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The Guardian's commitment to the 10:10 campaign has received a welcome boost with news that it is expected to cut the carbon footprint of its paper supply by at least 10% this year.

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