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From January 2006 to November 2008, Yahoo’s share price slid from $43.21 to $9.39.

Yahoo shareholders suffered an astounding loss of $47.5 billion in market cap value.

Was that the true cost of Yahoo’s mistaken China policy? We could quibble over a billion or even ten billion dollars.

But the fact remains that employees working at a company that has been publicly accused of being moral pygmies and acting as a police informant for a repressive Chinese government won’t be highly motivated. No matter how many free doughnuts you provide.

In a highly competitive environment such as the Internet market, a demoralized workforce will place any company at a serious disadvantage.

People spend much of their life at work and they will work that much harder at a company that is morally and ethically responsible.

Yahoo’s experience creates a great lesson for corporate leaders: Do the right thing - its good for your shareholders. And what’s good for your shareholders also happens to be your fiduciary duty.

yahoo! china csr corporate social responsibility moral pygmies greenmonktv