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The results of a national survey released by PGAV Destination Consulting, in collaboration with the world-renowned Missouri Botanical Garden, reveal an important understanding about consumer attitudes and perceptions regarding environmentally sustainable operations in attractions. The study, conducted by Jerry Henry & Associates and called "Survival of the Greenest," shows that "green consumerism" is not a passing fad.
According to the study, the influence of Gen X and Y is significant and enduring. Nearly 75% of 18-34 year olds say they are more likely to visit an attraction that is pursuing environmentally friendly practices.
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