Antonio Tombolini's Library tagged advertising →  View Popular, Search in Google

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marketing internet advertising bluff

Gianluca ragiona anche lui (meno male, ce n'è uno!) facendo i conti con la morte della pubblicità. Lui dice che però Google è fuori pericolo. Io, pensa te, dico di no, che anche per Google basare tutto, come sta facendo, dai ricavi da pubblicità è un rischio enorme.

google advertising pubblicità

"Right now online advertising is a river of gold flowing out of the ground in California, and millions of bloggers — along with countless new and traditional businesses — are rushing to grab some. In addition to the other economy-distorting consequences of this rush, it is corrupting blogging’s original nature, which is amateur in the best sense or the word. Amateur is derived from amatorem, the Latin word for lover.
I’m not saying there’s anything wrong with making money by blogging. I am saying there’s something wrong with blogging mostly to make money, or to let advertising determine the purpose of your blog and what you say with it. If your business is the latter, you’re flogging, not blogging."

money blog advertising flogging

"is there any Web 2.0 start-up that doesn’t blithely answer “advertising” when asked about their revenue model?".

E' proprio questo, a tutt'oggi, a costituire il punto debole - e la potenziale "bolla" - di tutto il web 2.0. O si trovano risposte alternative (qualcosa c'è già in giro) o altrimenti scoppia.

bubble advertising web 2.0

advertising bank creativity new

advertising bubble doc searls