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Jul
9
2008
"is there any Web 2.0 start-up that doesn’t blithely answer “advertising” when asked about their revenue model?".
E' proprio questo, a tutt'oggi, a costituire il punto debole - e la potenziale "bolla" - di tutto il web 2.0. O si trovano risposte alternative (qualcosa c'è già in giro) o altrimenti scoppia.
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The basic paradox of the Internet can be framed very simply: The very platform that makes advertising both more relevant and more measurable is the same platform that longer-term will challenge and ultimately undermine the basic role of advertising in communicating with customers.
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People want to connect with vendors, especially vendors that can address unmet needs, but they will increasingly want to do it on their terms.
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