Steve Canepa, IBM, Vice President, IBM Global Media & Entertainment
Industry: As Vice President, Global Media and Entertainment Industry, Steve is
responsible for IBM’s overall results in the Entertainment, Publishing,
Broadcast, Cable, Satellite, Sports and Advertising customer segments worldwide.
He is also the founder of and a key leader in IBM’s cross-industry Digital Media
initiative. Steve has guided the marketplace strategy and solution
offerings for IBM’s Global M&E Industry organization since 1995. He directs
the worldwide sales of IBM’s broad portfolio of hardware, software and services
and is responsible for IBM’s marketing activities, including all messaging and
partnerships.
