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ABSTRACT
Recommender systems have emerged as an effective decision tool to help users more easily and quickly find products that they prefer, especially in e-commerce environments. However, few studies have tried to understand how this technology has influenced the way users search for products and make purchase decisions. Our current research aims at examining the impact of recommenders by understanding how recommendation tools integrate the classical economic schemes and how they modify product search patterns. We report our work in employing an eye tracking system and collecting users' interaction behaviors as they browsed and selected products to buy from an online product retail website offering over 3,500 items. This in-depth user study has enabled us to collect over 48,000 fixation data points and 7,720 areas of interest from eighteen users, each spending more than one hour on our site. Our study shows that while users still use traditional product search tools to examine alternatives, recommenders definitely provide users with new opportunities in their decision process. More specifically, users actively click and gaze at products recommended to them, up to 40% of the time. In addition, recommendation areas are highly attractive, drawing users to add 50% more items to their baskets as a traditional tool does. Observing that users consult the recommendation area more as they are close to the end of their search process, it seems that recommenders enhance users' decision confidence by satisfying their need for diversity. Based on these results, we derive several interaction design guidelines that can significantly improve users' satisfaction and perception of product recommenders.

Switzerland 2010 HCI Usability Tobii eye tracking 1750 recommendation Recommender product search evaluate understanding attention usage user

in list: HCI & Usability

ABSTRACT
This paper presents an exploratory empirical study about users’ reception and usage behavior with interactive information graphics. 14 participants took part in the study. We assume users to act interest-driven. Therefore no explicit tasks were assigned to participants. In order not to distract the user, retrospective thinking aloud was employed. Results show that (1) usage durations were heterogeneous between users and between different types of interactive information graphics; (2) users tended to watch introductory animations; (3) initial orientation without interaction on the first content screen (after intro) was rather long with 23 seconds on average; (4) story-based approaches seem to motivate users but might lead to less intensive reception of information; (5) several reception and usage problems have been identified regarding information presentation and interaction. Interactive information graphics tend to overwhelm users with too much information and disregard well-known principles and rules of the old media and web design.

UK 2010 HCI Usability Tobii eye tracking 1750 reception behavior usage interactive information graphics

in list: HCI & Usability

ABSTRACT
A mouse click is a proven indicator of a user’s interest in a web
search result. In this paper we explore the potential of a more
subtle signal: mouse movements. We conducted a study where
participants completed a range of tasks using Google, and we
tracked both their eye movements and mouse movements. We
discuss the relationship between these movements, and three
different types of eye-mouse coordination patterns. We believe
that mouse movements have most potential as a way to detect
which results page elements the user has considered before
deciding where to click.

HCI eye tracking mouse usage user studies web search google USA 2008 Tobii 1750

in list: HCI & Usability