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ABSTRACT
We analysed the eye-tracking data of 147 participants as they used a total of 15 separate website navigation menus to complete key activities. The hypotheses for this study were that (a) the psychological phenomenon of the order effect would manifest in that items at either end of a menu would be located more quickly than those in the middle and (b) that the items that were relevant to completing the user‘s tasks would be located more quickly through peripheral visual identification of these items. Although items relevant to the user‘s task were acquired 1.8 seconds faster on average, both of the hypotheses were rejected as no statistically significant patterns were found. It was concluded that each user was likely to have his or her own searching behaviour and this could be affected by other factors such as the graphic design of the menu.

UK 2010 HCI Usability Tobii eye tracking T60 order effect menu peripheral search behavior navigation

in list: HCI & Usability

ABSTRACT
Previous studies have suggested that signaling enhances multimedia learning. However, there is not enough evidence showing why signaling leads to better performance. The goal of this study was to examine the effects of signaling on learning outcomes and to reveal the underlying reasons for this effect by using eye movement measures. The participants were 40 undergraduate students who were presented with either signaled or nonsignaled multimedia materials. Labels in the illustration were signaled by temporarily changing the color of the items. The results suggest that the signaled group outperformed the nonsignaled group on transfer and matching tests. Eye movement data shows that signaling guided attention to relevant information and improved the efficiency and effectiveness of finding necessary information.

Turkey 2010 Tobii eye tracking 1750 signaling effect performance learning multimedia attention cognitive Behavioral psychology

in list: Cognitive & Behavioural Psychology