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The Small Business Marketing Guide - Tim Andren: We've evolved. So should your marketing.
Contrary to what you're being sold, marketing through the use of social media is still not legitimately established for most businesses - the little guys. This includes every business that isn't a major corporate brand. But there is hope and...
The Small Business Marketing Guide - Tim Andren: The power of small talk
Many people are bored by the idea of small talk. I used to be one of them. In some situations I'd do everything I could to avoid small talk or those chats centered around water cooler topics. I found that...
The Small Business Marketing Guide - Tim Andren: Don't throw your brand out with the bathwater
I recently had a consulting session with a women's couture client who wanted to rebrand their company. Their marketing director was anxious to throw out the old design (and corresponding style guide) and bring in a fresh new look. They...
The Small Business Marketing Guide - Tim Andren: You don't spell 'We' with an 'I'
We are the future. We will make a difference. These words sound like corny mission statements or lyrics to an 80's song, but what they represent is a powerful global-business transition that is causing giant waves of change in our...
The Small Business Marketing Guide - Tim Andren: Adapt or perish
Mark Earls' most recent blog post Digital Britain Afterthoughts gives some clear insight about where the disconnect is occurring for businesses in the power shift from traditional to social web media. Earls' field of study is marketing and the crowd....
The Small Business Marketing Guide - Tim Andren: More on Hurricane Twitter
A few more people are noticing Hurricane Twitter on the horizon. These are two very respected opinions in the business of social media. These forecasts are to be reckoned with. First up David Armano weighs in on his Logic +...
The Small Business Marketing Guide - Tim Andren: Hurricane Twitter! Are you prepared?
There's a storm on the horizon. Hurricane Twitter is going to be huge. Are you prepared to position your business to benefit from the winds of change? Recent studies have shown that Twitter's growth has begun a parabolic ascent as...
From media consumers to media creators
We are undergoing a change in our media habits. We are going from caterpillar to butterfly - from media consumer to media creator. What does this mean for you?
The Small Business Marketing Guide - Tim Andren: From media consumers to media creators
We are undergoing a change in our media habits. We are going from caterpillar to butterfly - from media consumer to media creator. What does this mean for you? How much time do you spend on the computer every day...
The Small Business Marketing Guide - Tim Andren: Twitter Boomers
The rapid ascent of Twitter is due in no small part to an unusual suspect in it's user base. The Baby Boomer.
Twitter Boomers
The rapid ascent of Twitter is due in no small part to an unusual suspect in it's user base. The Baby Boomer.
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