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01 Apr 07

Advertising Age - Bob Garfield's Chaos Scenario 2.0

  • Connection to learning and education?  Where advertising goes, so goeth we all?
     - tellio on 2007-04-01
  • Procter & Gamble has been talking about this for 13 years. When Chairman-CEO A.G. Lafley says, "We need to reinvent the way we market to consumers," he doesn't mean, "We need to find a place to amass 30 million people at a time so we can tell them not to squeeze the Charmin." As his chief marketing officer, Jim Stengel, told the 4A's Media Conference this month, "What we really need is a mind-set shift, a mind-set shift that will make us relevant to today's consumers, a mind-set shift from 'telling and selling' to building relationships."
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