Skip to main content

Terry Elliott's Library tagged data →  View Popular

25 Jan 09

What Data Crunchers Did for Obama - BusinessWeek

  • The definition of a Barn Raiser cuts straight to the heart of what distinguishes political microtargeting from traditional political groupings. Barn Raisers can be of any race, religion, or ethnic group. About 40% of Barn Raisers are Democrats, or lean that way, and 27% favor Republicans—though the group strongly supported President Bush in his 2004 reelection campaign. Barn Raisers are slightly less likely to have a college education than Spotlight's other swing groups. They're active in community organizations but are ambivalent about government. And they care more deeply than most people about "playing by the rules" and "keeping promises," to use Spotlight's definitions.
1 - 7 of 7
Showing 20▼ items per page

Selected Tags

Related Tags

Diigo is about better ways to research, share and collaborate on information. Learn more »

Join Diigo