Full Text: Keen vs. Weinberger - WSJ.com
we are not replicating the mainstream media. We're building something new. We're doing it together. Its fundamental elements are not bricks of content but the mortar of links, and links are connections of meaning and involvement. We're creating an infrastructure of meaning, miscellaneous but dripping with potential for finding and understanding what matters to us.
Tags: amateur, andrew_keen, social_network, digital_media, media, industry on 2008-09-26 and saved by21 people -All Annotations (21) -About
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When everyone claims to be an author, there can be no art, no reliable information, no audience.
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you join a long list of those who predict the decline of civilization and pin the blame on the latest popular medium, except this time it's not comic books, TV, or shock jock radio. It's the Web.
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from the beginning the Web has been about inventing ways to make its own massness -- its miscellaneousness -- useful.
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The Web is abundance, while the old media are premised -- in their model of knowledge as well as in their economics -- on scarcity.
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You bemoan the loss of "the essential epistemological anchor of truth" and the "impartiality of the authoritative, accountable expert." It's easy to agree with that when it comes to facts, the sort of stuff we consult almanacs for. But when it comes to the more important and harder issues, where we want to understand our world -- science, politics, the arts -- are you quite as comfortable with the notion that there are identifiable epistemological anchors? Or is your epistemology in fact rooted in the scarcity that has silently shaped the traditional media?
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The more we know, the less we will know. You see, to use this chaotic media efficaciously, we need to invent our own taxonomies
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You and I agree that genuine talent is scarce and needs nurturing. But your picture of talent is formed by the binary view the traditional media have forced on us. Because it's been so expensive to produce, market and distribute cultural products (books, records, films), the lucky few who get published get access to a mass audience, and the rest trail off the map. So, traditional distribution makes it look like talent is a you-got- it-or-you-don't proposition -- you're an artist or you're a monkey. That doesn't reflect the scarcity of talent so much as the scarcity of distribution
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Talent is not either/or. Recording contracts are.
With the Web, we can still listen to the world's greatest, but we can find others who touch us even though their technique isn't perfect.
Note the "we can find." We couldn't if finding required creating our own taxonomies
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you ask if I'm convinced that the Web benefits intellectuals. Yes, I am. And that's because, while some talent is indeed solitary, many types of talent prosper in connection with others. That is especially true for the development of ideas. Knowledge is generally not a game for one. It is and always has been a collaborative process. And it is a process, not as settled, sure, and knowable by authorities as it would be comforting to believe
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Without any doubt, I am in the richest, most stimulating, most fruitful swirl of thought, knowledge, ideas and feeling ever in my life...far more productive than when I was consigned to talking only with professionals and credentialed experts. This is fundamental to my experience of the Web
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I agree wholeheartedly with your comments about the online academic community. Any medium which brings experts and professional authorities together is healthy. I am thrilled that you've discovered such a rich intellectual community online. If this is Web 2.0, then I love Web 2.0. I'm a Cluetrainer when it comes to serious people conversing fruitfully on the Internet. The problem, however, with Web 2.0 is that most of the conversation seems to be taking place anonymously, conducted -- in a manner of speaking -- by people who are more interested in vulgar insult than respectful intellectual intercourse. The comments sections of most major website are littered with this trash. As is the blogosphere. So, yes, the Internet is great for experts to discover one another and conduct responsible conversation. It's the monkey chorus on the democratized web that bother me.
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My biggest concern with Web 2.0 is the critique of mainstream media that, implicitly or otherwise, drives its agenda. It's the idea that mainstream media is a racket run by gatekeepers protecting the interests of a small, privileged group of people. Thus, by flattening media, by doing away with the gatekeepers, Web 2.0 is righting cultural injustice and offering people like your friends Joe and Maria an opportunity to monetize their talent. But the problem is that gatekeepers -- the agents, editors, recording engineers -- these are the very engineers of talent. Web 2.0's distintermediated media unstitches the ecosystem that has historically nurtured talent. Web 2.0 misunderstands and romanticizes talent. It's not about the individual -- it's about the media ecosystem.
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our culture overall would be foolish to stick within the safe boundaries of the old credentialing system...
Especially since the old talent system, the fate of which you bemoan actually doesn't work the way you say it does, and does not yield the results you claim for it. The mainstream media's business model does not aim at nurturing talent. It aims at moving units. It therefore does exactly what you complain the Web does: It panders to the market.
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The Web is only a web because we're building links that say "Here's something worth your time, and here's why." It's a little act of selflessness in which a person who has our attention directs it elsewhere.
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There is therefore hope here that in the midst of the ever-present low culture, we will together educate our tastes, seeing more of the world than the traditional media could ever show us, and learn to appreciate it. Included in this hope is, of course, the fact that the traditional gatekeepers are themselves online, telling us what is worth attending to and why. Now their influence depends on how convincing and articulate they are, not on their control over the on-off switch on the broadcast tower or printing press. That is, the gate keeping goes from dictating what we can read to telling us what we ought to read.
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It's way too early to declare that artists will not be financially supported on the Web. We are at the beginning of a painful transition. We're not yet done inventing.
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The Web is not mass culture, so we can't just look at the most popular sites to see what's going on. Most of the action is in the long tail of users, sites with just a handful of links going to them. So, pointing to the "short head" of highly popular sites not only tells us little, it views the Web through a distorting lens, as if sites were read-only publications rather than part of a web of conversations.
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Yochai Benkler's seminal "The Wealth of Networks" (which is available, of course, in its entirety for free online)
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Most of all, a serious discussion of amateurism has to be able to admit that it may have some benefits. For example:
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The rise of amateurism creates a new ecology in which personal relationships can add value to the experience
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Collections of amateurs can do things that professionals cannot
A look at the new GM Volt with designer Bob Lutz - Charlie Rose
EV1? Lutz on shareholders @ 17:00; 18:30 [industry suffers from a lack of people who have an emotional attachment to the market]; 20:00 he's a climate skeptic; 27:50 aligning consumer desires with fuel efficiency standards
Tags: design, automobile, innovation, video, electricity, fuel, industry, psychology, climate_crisis, age, interview on 2008-09-17 -All Annotations (0) -About
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if:book: the year of the author
note the couple of DUHs in the comment section.
Tags: publishing_industry, publishing, writer, writing, music, industry, natalie_merchant, radiohead on 2008-08-31 -All Annotations (0) -About
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It is the year of the author, because they will be the ones who drive the paradigm shift. They may begin to use online publishing and distribution tools to bypass traditional publishers and put their work out there en masse.
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we are poised at a point where writers could completely transform the publishing industry, if only we would sit up and notice.
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a huge ecosystem that supports and is supported by the book.
I am actually suggesting that cutting the middlemen out could have negetive repercussions for authors and artists. Authors could do it now if they wanted. Lots of authors do, but that means they have to find and hire their own editor, proofreader, and designer. They have to get an ISBN number, apply for copyright, get a library of congress number, and a tax ID number (if they plan on selling the book). Then they have to get bids from printers, prepare the manuscript, and pay out of their own pocket to have the book printed. Once it's printed they have to pay for shipping and storage. To sell enough to cover costs they will probably need help with their marketing strategy which might include a book tour (which they will also pay for out of their own pocket), book fairs, ads, articles, interviews, reviews, an author blog, etc... Oh, and if they want to sell to bookstores or even to Amazon, they have to contract with a distributor. If they are lucky enough to sell the books, they might need an accountant to sort out how much they owe Uncle Sam. And they will have to make sure to pay quarterly and in the midst of all this how will they find time to concentrate on writing the next book? Point is, without those "middlemen" the author is stuck doing all of this him or herself. It's difficult, it's a lot of work, and it's not something many authors are willing or able to take on.
The Kindle is the first platform to solve a handful of big problems for the self-publishing author.
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that other stuff is old-world dead-tree crap.
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love affair
between authors and the audience, which will be
rekindled (sorry, couldn't help myself) by their
return to a relationship of mutual gift-giving... -
the solution is _collaborative_filtering._
and i can also understand that some people,
like sara here, will completely and utterly
fail to comprehend it. fortunately, however,
their failure to grasp it has no consequence
bearing on the ultimate success of the tool.
it's not superstition. it will work even if
you don't "believe" in it...tomorrow's authors won't waste one _minute_
of their time doing "marketing", because it
will be clearly understood as a kiss of death.
Up the Hudson River, New Waves - NYTimes.com
Tags: hudson_river, hudson_valley, sustainable, industry, environment, pollution, art, history, new_york, _city on 2008-08-01 -All Annotations (0) -About
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As New York City grew through the 1800s, it reached far up the Hudson for its very life. The river was lined with railroad tracks, sawmills, paper mills, ice houses, brick yards, iron foundries and other industrial sites, all feeding the metropolis.
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In 1825, when Cole arrived, steamboats were already taking tourists to hotels in the mountains, and the Erie Canal was completed, opening the river as a thoroughfare for commerce and industry. Stone quarries were gutting the hills, and Cole himself was soon complaining about the tanneries that fouled streams and denuded many acres of hemlock forest, so that “the most noble scenes are made desolate.”
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“The Hudson’s been both a pastoral landscape and an industrialized one,” Mr. Coolidge said. “It’s that interaction that makes it such a rich, chaotic and interesting place. It’s a microcosm of the entire history of American environmentalism, landscape romanticism and industrialization, played out more intensely here than anywhere
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In the 1960s Consolidated Edison proposed gouging out a large section of the mountain to build a huge power and pumping station. For protesters, led by an environmental group called Scenic Hudson, it was the last straw. The Hudson in those days was a giant open sewer; cities and towns along its length dumped raw waste into it. PCBs, industrial solvents, waste diesel and many other pollutants fouled it. Tarrytown residents used to say they could look at the river and tell what color the big General Motors plant was painting the vehicles that day.
thedigitalist.net » Bloglishing? Part 2
Tags: literature, publishing, industry on 2008-07-09 -All Annotations (0) -About
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In some ways the blook is a retroactive measure: blogs are built on online for on-screen consumption and much is lost in the transition to paper. They are innately updateable and malleable, both exquisitely short yet without end. In Penguin’s recent We Tell Stories experiment the second story, Slice, used a combination of fictional blogs and Twitter streams to tell the story of London immigrant, Lisa. Written by well established novelist Toby Litt it demonstrates how publishers can use blogging for narrative as much as news.
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Shadows of the Apt. This blog coincides with the publication of Empire in Black and Gold, a new fantasy novel by Adrian Tchaikovsky. Shadows of the Apt is the name of the series of which Empire in Black and Gold forms the first part; as the series progresses so does the blog, and hence the two exist as twin elements in a whole. To further the integration between the two the blog will act as an extension of the book’s content. So art works, short stories, elements of the history and ethnography, maps, web comics will be posted over time that complement the main novels. On top of this it is envisaged that user generated content will start going up as the series gathers pace, bringing readers more closely into the world.Add Sticky Note
- north bennington, april 2005posted by taryn930 on 2008-07-09
The New, New City - Life in an Instant City - Shenzhen, China - Dubai, United Arab Emirates
Tags: urban, industry, architecture, modernism, lecorbusier, jane_jacobs, china on 2008-06-11 -All Annotations (0) -About
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Because of this density, cities like Beijing have few of the features we associate with a traditional metropolis. They do not radiate from a historic center as Paris and New York do. Instead, their vast size means that they function primarily as a series of decentralized neighborhoods, something closer in spirit to Los Angeles. The breathtaking speed of their construction means that they usually lack the layers — the mix of architectural styles and intricately related social strata — that give a city its complexity and from which architects have typically drawn inspiration.
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How do you instill the fine-grained texture of a healthy community into one that rose overnight?
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“The irony is that we still don’t know if postmodernism was the end of Modernism or just an interruption,” Koolhaas told me recently. “Was it a brief hiatus, and now we are returning to something that has been going on for a long time, or is it something radically different?
Trent Reznor’s Frustration and Fury - Take It. It’s Free.
Tags: music, digital_media, industry, art on 2008-06-11 -All Annotations (0) -About
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the superstar exodus from major labels. Acts with large audiences and established brands like Radiohead, Madonna and the Eagles no longer need the labels’ star-making clout. They have calculated that they can do better, and have more options, outside the old system.
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Mr. Reznor, 43, is an unlikely combination of recluse, showman, tortured Romantic, workaholic and tech geek — which may just be an effective personality for a musician in the digital age.
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Unlike the Eagles and Radiohead he’s not taking years to make albums; he has recognized that while he grew up treating an album like a novel, younger listeners, freely downloading music and setting their iPods on shuffle, are more likely to treat it like a magazine.
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Playing live, his laptop now replaces pedals and effects. Mr. Reznor even posts online all the raw digital tracks from Nine Inch Nails albums for anyone to remix. “I’m done with them,” he said. “Why not?”
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He had thought that fans would willingly pay the price of a latte to support musicians directly. But fewer than 20 percent did so. “I think I was just naïve.”
At the time he called the project a failure, but he has reconsidered. “The numbers of the people that paid for that record, versus the people that paid for his last record, were greater,” he said. “He made infinitely more money from that record than he did from his other one. It increased his name value probably tenfold. At the end of the day, counting free downloads, it was probably five or six or seven times higher than the amount sold on his last record. I don’t know how you could look at that as a failure.”
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“What I’m trying to do is use the stage as an interactive instrument,” Mr. Reznor said. “I’m in the world of science fiction now.”
Interview With Danish Artist Olafur Eliasson: 'Museums Are Too Elitist' - International
Tags: art, industry, sculpture, new_york_city, modern on 2008-05-22 -All Annotations (0) -About
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Eliasson: I was interested in bringing life to a space that constitutes a non-space in New York, a space that simply doesn't count. Wall Street is traditionally more important there that the water. In other words, I wanted to draw attention to something that has always been there and yet goes largely unnoticed.
SPIEGEL: Do you always emphasize strong sensations?
Eliasson: Yes, because physical experience makes a much deeper impression than a purely intellectual encounter. I can explain to you what it's like to feel cold, but I can also have you feel the cold yourself through my art. My goal is to sensitize people to highly complex questions. -
We should stop nurturing this naïve cliché that says artists are beings from another planet. It wasn't God himself who hung art in museums. And yet the museum directors create precisely this detached impression. It would be much more honest to talk about the many connections and influences, because they exist. The market exists, and so do ideologies.
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each work changes its character as it changes locations. Many artists believe their works are completely autonomous. It's a point of view that we've taken from industry. We assume that a product, a car, for example, is perceived in the same way everywhere, irrespective of the location and culture.
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The circumstances under which I grew up in Denmark are more important than nature: in a society that was shaped by pseudo-Protestantism, and by the ideals of the middle class and the welfare state. The individual was less important than the community. Recognizing this, identifying it as a source of tension, has influenced me. Besides, it is also typically Scandinavian to think: I am nothing, and nature is everything.
Dave Stewart, Nokia envision brave new mobile world - Yahoo! News
Tags: industry, music, social_network on 2008-04-01 -All Annotations (0) -About
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combine Nokia's entertainment content
services with its social networking capabilities to help fans
and artists better connect and communicate to promote and
distribute new content. -
It's also about trying to get artists to understand that,
in the new world, it's not about making an album or a film that
has to fit the exact demographic and exact length. It's going
to be a completely different world. I can send you clips of
what I'm working on and you can pre-order it. There's a
dialogue going on so you actually know who your fans are and
where they are. -
people
would want to dig deeper in the world of an artist and where
artists would be willing to be more experimental because the
payment systems would be more transparent and different than
they are today. It's about artists linking together and being
collaborative. -
What I'm talking about is dropping a neutron bomb
on the old paradigm of the entertainment industry and the way
in which it functions. It's completely insane. In America, it's
all gotten completely strangleholded by these providers. Nobody
ever talked to artists about what they wanted to do. -
It's not just putting something online in a digital
format -- the technology will enable us to make a rich world
where things come together in a really new fashion.
Latin American Art - New York Times
Tags: art, industry, museum, south_america on 2008-03-24 -All Annotations (0) -About
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the connection between the Latino community and Latin American art may be more of a notion than a fact. “The Latino agenda and the Latin American agenda are different things,” says MoMA’s Pérez-Oramas. “The Latino agenda is a specifically American issue that has to be understood within the question of diversity in this country.” It is a point that Peter Marzio, the director of the Houston museum, readily concedes. “Our geographical situation has something to do with our getting involved, but that’s oversold,”
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the defensive posture of someone who has always regarded her territory as marginalized. She grew up in San Juan, Puerto Rico. “Puerto Rico is the last colony of this hemisphere, and you have to overcome that situation,” she told me. “I have a U.S. passport, but I consider myself fiercely Puerto Rican.”
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she lambasted curators who presented Latin American art as something exotic and folkloric. “It is important to stress that Latin American art is part of the West, it is not hanging out there as neo-Aztec or neo-Mayan culture
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The exhibition’s ravishing display of geometric abstraction, Conceptualism and minimalism was so powerful that some scholars began to fear that the Mexican muralists — those mainstays of Latin American art history whom even Ramírez started out with academically — were now being underrated. “Figurative art, Social Realist art, has suffered because of this great attention paid to abstraction in exhibitions like ‘Inverted Utopias,’ which I think is too bad,” Sullivan told me. “Ten years ago students would have gravitated toward art that was figurative, probably Mexican. Now students want to do things that are monochromatic, nonfigural, conceptual and geometric or abstract. Mari Carmen has had a lot to do with that. Oiticica and Clark have replaced Diego and Frida — they are a power couple in the public imagination the way Diego and Frida were 10 years ago.”
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The International Center for the Arts of the Americas (I.C.A.A.) initiates collaborations with Latin American organizations, like one with the Fundación Gego and the Museo de Bellas Artes in Caracas that led to the first U.S. retrospective of Gego’s work in Houston in 2002; holds symposiums that result in publications; and sponsors research. Most ambitiously, it is organizing a long-term project of locating and digitizing primary documents in seven Latin American countries and the United States and posting the scanned material on a database and Web site, with synopses and annotations in three languages. The Web site is scheduled to go live at the end of next year. While similar projects exist within individual countries (notably Fundación Espigas in Argentina and Itaú Cultural in Brazil), the I.C.A.A. Web site will cross national boundaries. In addition to building the Web site, the plan is to publish a 13-volume abridged version of these documents in English translation.
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‘Houston has been looking at this.’ They only have to breathe on it for the prices to go up.” Paulo Herkenhoff, a prominent Brazilian curator who was instrumental in assembling the Cisneros collection, told me: “Mrs. Cisneros was very discreet. She was dealing with three or four dealers. She did not want to disturb the market. She did it very calmly. She never said, ‘This is very cheap, let me buy a dozen.’ ”
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Geometric abstraction, minimalism, postminimalism, Conceptualism — art movements that Americans thought unfolded solely in North America and Europe are now recognized also to have proceeded (in some cases, preceded) in Latin America.
A short half-life for a new series - The Boston Globe
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online, he said, "we're observing. We're not judging."
Of course, the TV industry has been observing and judging "quarterlife," wondering whether it could prove a model for future creative deals. Herskovitz says series owned by their creators could still make economic sense for networks, who could pay less for pilots in exchange for profit-sharing.
Indeed, it was producer-turned-NBC Entertainment co-president Ben Silverman, an early fan of the project, who approached Herskovitz with the proposal to put "quarterlife" on network TV, merging the webisodes to form a six-episode series. But Herskovitz said he's "had a sense of dread for months now that there was just too big a stretch from the Internet to NBC.
The Terrible Toll of Art Anxiety - New York Times
Tags: art, industry, materialism, new_york_city, snob on 2008-03-01 -All Annotations (0) -About
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- Very, very silly people with too much money. I hate art.post by taryn930 on 2008-03-01
ArtistShare makes fans a part of the inner circle - Los Angeles Times
Schneider's "Sky Blue" ArtistShare project has generated nearly $200,000 from the participants, with 15% going to the company, the balance (about $170,000) to her. Contrast that with a commercial recording she made before her association with ArtistShare.
Tags: art, business, industry, music on 2008-02-15 -All Annotations (0) -About
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In a year of fragmentation, there were no easy fixes - The Boston Globe
Tags: 2007, art, film, industry, music, strike, wga, writer, year_end on 2007-12-31 -All Annotations (0) -About
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- This is a prime example of anti-web pessimism and ignorance.post by taryn930 on 2007-12-31
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artful statement of futility, a vision of the fixer as a sad and lonely soul. "I'm not a miracle worker. I'm a janitor," Michael Clayton says wearily at one point in that film. And it wasn't such a stretch to feel frustration this year, a sense of groundlessness and loneliness in a world that's ever-more fragmented. This year seemed, at times, to mark the continued demise of collective culture. In music, record sales were lackluster. There was no transcendent album, and barely a transcendent single (though Rihanna's "Umbrella" came close, only because you couldn't avoid it). Radiohead's experiment in label-free living - an album released online, and sold on a pay-what-you-think-you-should basis - generated buzz, but no fortune.Add Sticky Note
- "...but no fortune..."posted by taryn930 on 2007-12-31
Since when does nearly a million dollars - a conservative estimate - in one month not constitute a fortune?
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Studies show that young people don't read for pleasure anymore.
Poor album sales send record companies into a spin - The Boston Globe
Record companies slashed their rosters of artists and executives in 2007, which marked the fifth consecutive year of decline for recorded music.
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North American concert grosses were down more than 10 percent from last year, according to Billboard Boxscore, and concert attendance dropped a staggering 19 percent.Add Sticky Note
- I wonder which of the smaller venues this includes, and if there's data for the indy setposted by taryn930 on 2007-12-31
Handmade 2.0 - New York Times
Whatever this is, it’s not something that Etsy created but rather something that it is trying to make bigger, more visible and more accessible — partly by mixing high-minded ideas about consumer responsibility with the unsentimental notion of the profit motive.
Tags: art, business, digital_native, diy, etsy, industry, consumer on 2007-12-18 -All Annotations (0) -About
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the company is not currently profitable
but is somewhat unusual among Internet-based start-ups of the so-called Web
2.0 era in having a model that does not depend on advertising revenue. It depends
on people buying things, in a manner that the founders position as a throwback
to the way consumption ought to be: individuals buying from other individuals. “Our
ties to the local and human sources of our goods have been lost,” the
Handmade Pledge site asserts. “Buying handmade helps us reconnect.” The
idea is a digital-age version of artisanal culture — that the future of
shopping is all about the past. -
do it yourself — that
implies distaste for consumer culture -
She reiterated that idea in her Craft magazine column, arguing that the practice satisfies the urge to create, values feminine art forms, provides relief from the digital world and, yes, is a form of “political statement” against the dehumanizing global supply chain.
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He informed me, for instance, that young people today are different, having grown up with the Web and all. He had sought guidance from his grandfather about making Etsy a reality but ignored the tedious advice about writing a business plan, figuring the site itself would serve that function. Later he wrote a “fan letter” to one of the founders of Flickr, the popular online photo-sharing site, and she became an investor. A founder of del.icio.us, the social-bookmarking site, invested, and so did a New York venture-capital firm. Kalin’s grandfather was flummoxed.
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Kalin and the other founders encountered in the D.I.Y./craft scene something that was already social, community-minded, supportive and aggressively using the Web. It seemed to me that the company’s future would depend not only on the success of its sellers but also on its reputation among them. Nor could its reputation simply be for business acumen. If all Etsy did was channel D.I.Y.-ism into a profit machine, it could easily be seen as monetizing — exploiting — the creativity and hustle of 70,000 indiepreneurs. There was a cultural dimension, too.
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Handmade isn’t a fad, he told me, it’s a resurgence, one that is of a piece with the booming interest in organic food. In 25 years, he said, Etsy would be both worldwide and personal, a global-local marketplace, a Web version of the Athenian agora.
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“I
see Etsy as an art project.” And after a brief recap of art history through
Duchamp, he suggested that Etsy could “disturb” the way people
see the world, rethinking what makes their possessions important or trivial,
leading us to re-evaluate the way we consume. -
“running a small business yourself, and trying to separate yourself from the masses — it’s a political statement in its own. That was kind of interesting, and it did come up repeatedly.”
-
Listening to the discussions at the Craft Congress, it seemed to me that while
there’s a case to be made that this is an art movement, or an ideological
movement, or a shopping movement, it is also — and probably fundamentally — a
work movement.
Go East, Young Writers, for Theater!
Tags: drama, film, industry, play, stage, theater, tv, writing on 2007-11-14 -All Annotations (0) -About
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The incentive to stick to the drama, of course, remains what it was for Odets and Williams: the chance to pursue a personal vision, not write to order or fit your words to someone else’s formula.
Changing the game
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Usually, when you destroy the barriers in an existing industry, everyone loses... except you.
The Well-tempered Web - Alex Ross
Tags: classical, digital_media, industry, music, publishing_industry on 2007-10-21 -All Annotations (0) -About
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The anonymity of Internet browsing has made classical music more accessible to non-fanatics; first-time listeners can read reviews, compare audio samples, and decide on, for example, a Beethoven recording by Wilhelm Furtwängler, all without risking the humiliation of mispronouncing the conductor’s name under the sour gaze of a record clerk. Likewise, first-time concertgoers and operagoers can shop for tickets, study synopses of unfamiliar plots, listen to snippets of unfamiliar music, follow performers’ blogs, and otherwise get their bearings on the lunar tundra of the classical experience.
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Those who see the dawning of a new golden age should bear in mind the “Snakes on a Plane” rule: things invariably appear more important on the Internet than they are in the real world.
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Only since 2006 or 2007 has there been a piece of return on the investment, through the digital.” Digital sales now account for twenty-five per cent of his revenues, and, because of drastically lower production and distribution costs, he makes much more profit on each sale.
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So I am looking past downloads to subscriptions.” He spoke about the possibility of selling preprogrammed MP3 players—say, a fifty-dollar unit loaded with fifty hours of Mozart.
With some amusement, Heymann took note of a recent story in the Times Magazine, by Lynn Hirschberg, about the record producer Rick Rubin, who earlier this year became the co-chairman of Columbia Records. In


