Takuya Homma's Library tagged TheNextBigThing →  View Popular

1) cloud computing and everything as a service

2) quantum leap improvements in user experience

3) search will be done for you and not by you

4) from a static web to an intelligent dynamic web

5) context, relevance and availability of information everywhere

6) everyone will be a publisher and content creator

7) crowd sourcing will be a game changer

But Software as a Service is just the tip of the iceberg. We’re moving to a future state where everything will be delivered to you as a service, from your work life to entertainment to various communities. At HP we call this “Everything as a Service,” and we believe this is where the world is headed. Individuals and businesses will have full control to customize their computing environments and to shape the experiences they want to have. This applies to individual consumers looking to personalize a variety of cloud services based on their lifestyle, as well as the largest global enterprises, which will increasingly turn to dynamic cloud-based offerings to meet their most demanding computing requirements.

• Shifts from advertising placed in digital content to ads placed in social networks and applications
• Shifts from digital advertisements delivered through conventional PC’s to a growing array of mobile devices, with an increasing ability to target messages based on the physical location of the person
• Shifts in the behavior of digital users in their responsiveness to advertisements online
• Shifts in the way that companies connect with and build relationships with stakeholders (e.g., blurring boundaries between customers, partners and suppliers)
• Shifts in the revenue models for businesses, as online businesses in particular become more and more dependent on advertising as a key revenue source (e.g., is there any Web 2.0 start-up that doesn’t blithely answer “advertising” when asked about their revenue model?).
• If that isn’t complicated enough, we also have broader macro-economic shifts like potential near-term recessionary pressures

• Advertising is migrating to digital media because it is far more effective in targeting and reaching relevant audiences than most traditional media.
• Aggregate advertising spend in the US is likely to experience a cyclical downturn as the economy softens
• People are confronting a proliferation of sources competing for their attention and becoming less receptive to advertising messages, even when they are very well targeted