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Financial Aspect of Google’s Environmental Goals Grows - NYTimes.com

"If we make those investments,” Mr. Reicher said, “it would be largely from a profit motive rather than an impact motive."

Tags: Energy, Google on 2008-11-09 -All Annotations (2) -About

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Live blogging at the Web 2.0 Summit: The kickoff with Larry Brilliant of Google.org » VentureBeat

Tags: Google, Google.org on 2008-11-08 -All Annotations (3) -About

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The first has to do with getting the right information in the hands of governments around the world in terms of how their populations are faring. He noted, for instance, that many governments don’t know how many of their people are literate or what the quality of drinking water is. Google.org’s initiative, “Inform and Empower,” does surveys that fill in the gaps in data collection.
Another initiative is “Predict and Prevent,” related to disease outbreaks. Brilliant noted that diseases, much like the HIV virus, can be detected and stopped if there is enough information gathered about people who get sick. The idea is to stop pandemics before they start. This mission, not surprisingly, fits with Google’s mission of organizing the world’s information. In these cases, Google.org will sometimes make investments that further Google’s own fortunes. But philanthropy isn’t the wedge to benefit the for-profit corporation, he said.
The last initiative involves coming up with renewable energies that can be cheaper than coal, such as less than 3 cents per kilowatt hour, much less than typical solar costs today. Brilliant said that the group has invested more than $50 million in wind, thermal and solar companies. He considers this effort core to Google because the company uses a lot of electricity in its data centers and it doesn’t want to contribute to global warming.

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Official Google Blog: Ending our agreement with Yahoo!

Tags: Google, Yahoo! on 2008-11-08 and saved by2 people -All Annotations (2) -About

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Google: Money for Nothing and Your Spectrum for Free - GigaOM

Tags: Google, NewRevenue on 2008-11-08 -All Annotations (3) -About

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Inside Google Book Search: Book Search everywhere with new partnerships and tools

Tags: Google, GoogleBookSearch on 2008-09-27 and saved by5 people -All Annotations (0) -About

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Project 10^100: Google Wants to Help You Change the World - ReadWriteWeb

Tags: Google on 2008-09-27 -All Annotations (2) -About

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Is Google Spreading Itself Too Thin? - O'Reilly Radar

Tags: Google on 2008-09-27 and saved by3 people -All Annotations (9) -About

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Not only that, in order to create that initial business, Google had three great successes: the search engine itself, the Adwords ad auction, and Adsense.
Meanwhile, Google is a strong #2 in maps (and growing), handily beating out Yahoo! and Microsoft's offerings, and gaining steadily on market leader Mapquest (which created the category three years before Google was even created). Google's got about 30% share to Mapquest's 50% or so, last time I looked. Not only that, Google is totally dominant in mapping mashups and is the leading mapping application on the iPhone.
And I don't know what planet the author of the piece is living on, but it seems to me that Google's office apps are very strong. No, they don't challenge Microsoft head-to-head yet, but I get far fewer word and excel files via email than I used to, and a lot more invitations to Google docs and spreadsheets. The article's claim that Zoho is giving Google a run for its money seems extremely unlikely, given that both Quantcast and Compete show Zoho with only a few hundred thousand visitors a month. I have yet to receive an invitation to share a Zoho document. And yes, Gmail still trails Yahoo! Mail and Hotmail, but it's doing quite well, thank you, given their ten year head start. At Science Foo Camp, I asked how many people had a gmail account, and virtually every hand in the room went up.
YouTube - yes, they haven't monetized it well yet, but that's because of Google's caution in creating user-unfriendly advertising, a philosophy that has served them well in the past. Far better that than junking it up in search of premature monetization.
Both Android and Chrome demonstrate true strategic thinking, focusing on how to grow the market for everyone rather than just finding advantage for Google. They still seem intent on creating more value than they capture.

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Is Google Spreading Itself Too Thin? - ReadWriteWeb

Tags: Google on 2008-09-27 -All Annotations (1) -About

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Official Google Blog: The next Internet

Tags: Google, Important on 2008-09-26 and saved by10 people -All Annotations (11) -About

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Google launches 10th anniversary site, help-the-world project | News - Digital Media - CNET News

Tags: Google, Slide on 2008-09-26 -All Annotations (1) -About

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Google to supply Bloomberg TV with ads | News - Digital Media - CNET News

Tags: Google, Video on 2008-09-26 -All Annotations (2) -About

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Visa's charge card concept goes wireless | News - Wireless - CNET News

Tags: Google, Money, DataMining on 2008-09-26 -All Annotations (1) -About

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Consumer group asks senator to intervene in Google-Yahoo deal | News - Digital Media - CNET News

Tags: Google, AntiTrust on 2008-09-26 -All Annotations (5) -About

more fromnews.cnet.com

Google and Yahoo's controversial search advertising partnership deal took another hit Thursday, as consumer and public interest group Center for Digital Democracy fired off an opposition letter (PDF) to the chairman of the Senate antitrust committee.
Google announced Thursday that it has launched a Web site about its deal with Yahoo to serve as a FAQ.
Neither Google nor Yahoo! set ad prices. Ads are priced by an auction where an advertiser only bids what an ad is worth to them. And because of the wide variety of keywords and ads it is impossible for anyone to predict with certainty what might happen to prices for individual queries or even across the board. Furthermore, ad price is only one part of the story. A more important measure for advertisers large and small is the return on investment of their advertising dollar. The Google-Yahoo! agreement will help advertisers convert more clicks into customers by showing more relevant ads on Yahoo!, giving advertisers a better return for every dollar they invest.
Yahoo! has made clear that it will still use its own system to serve ads, and it will use extra revenue from this deal to improve its ad platform. The arrangement covers only the U.S. and Canada, and excludes the fast-growing mobile segment. Yahoo! also has an economic incentive to keep serving as many of its own ads as possible, since it gets to keep all of the revenue from those ads, while receiving only part of the revenue from ads served by Google.
This is exactly the opposite of our business goals in pursuing this agreement. The essence of our strategy is to 1) enhance the search user experience by showing the most relevant ads, and 2) show ads that deliver the most value to advertisers and to Yahoo! For example, the agreement allows us to provide
more valuable results to queries where we have no coverage or are under‐covered, and importantly to use the proceeds to develop products and services that scale and will strengthen our own marketplace.