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Official Google Blog: What makes a design
1. Focus on people—their lives, their work, their dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
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8. Delight the eye without distracting the mind.
9. Be worthy of people's trust.
10. Add a human touch.
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