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Tac Anderson

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10 Dec 09

Social Network Statistics | Brian Solis - PR 2.0

  • Less than HS diploma: 22%
    High School: 14%
    Some College: 36%
    Bachelors Degree: 20%
    Graduate Degree: 8%
    • Facebook users education levels. - on 2009-12-10
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  • Bachelors Degree: 20%
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20 Nov 09

"Streams of Content, Limited Attention: The Flow of Information through Social Media"

Seriously one of the smartest things I've read in a while. Still thinking about all the implications. Check it out and let me know what you think.

www.danah.org/...Web2Expo.html - Preview

attention media information flow ncb

  • 2) Stimulation. People consume content that stimulates their mind and senses. That which angers, excites, energizes, entertains, or otherwise creates an emotional response. This is not always the "best" or most informative content, but that which triggers a reaction.
  • we're going to develop the psychological equivalent of obesity
11 Nov 09

Social Media Needs Context and Action

Louis has a great post from Defrag (a conference I'm very sad to have missed). We're entering (finally) the next phase where people are asking the right questions and pushing for the right kind of results.

We're not there yet, but we're getting there.

blog.louisgray.com/...s-display-skepticism-over.html - Preview

defrag social media context data ncb

  • Speakers suggested today's tools have a stark lack of context, that businesses are too obsessed with having a complete data set and aren't focused enough on the actability on that data, and that many developers are focused on designing apps that simply don't drive benefits.
  • "Is there an opportunity to drive business decisions and revenue for your company?", saying "Data is useless without effort. When you get data, it is a lot of work to do something useful with it, yet market research companies are obsessed with completeness of data."
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10 Nov 09

rc3.org - Close votes are a feature, not a bug

  • Every vote over the minimum necessary to secure passage represents compromises that the Democrats as a group would prefer not to make.
03 Nov 09

FAQ

  • Q: Does the Keiretsu Forum take commissions from Keiretsu investments?

    The Keiretsu Forum does not take warrants or commissions for capital raised through the Forum.



    Q: Is there a presentation fee to the Keiretsu Forum?

    There is no fee to present at the Deal Screening meeting. However, if at the Deal Screening meeting your company is selected to present to the full Forum, there is an administrative presentation fee in order to defer management and organization cost. Also, the presentation fee serves as filter system. Please contact the Chapter President for more information.
29 Sep 09

Web 2.0: safe as houses - Times Online

  • Among the many consequences of the internet bubble of the late 1990s is an obsession with the very notion of bubbles themselves. In the most simplistic terms, a lot of smart people – especially in the media – are still kicking themselves for not recognising the dot-com bubble for what it was, and they're determined not to make the same mistake again.


    Thus there's been something of a death-watch around the property business, which has for the past several years looked very bubble-like, especially in California, Florida, and the Washington-New York-Boston corridor. There has also been an enormous amount of hand-wringing as to whether the internet media boom known as Web 2.0 is setting us up for a replay of the dot-com era.

What is New in Diigo V4.0 (diigo V4 help)

Build your personal WayBack Machine with Diigo v4

help.diigo.com/...what-is-new-in-diigo-v4 - Preview

diigo v4 bookmarking

  • "A personal wayback machine"
20 Aug 09

Your Phone Apps are Spying on You

It's pretty amazing what kind of data is accessible to companies. Then once they start mapping this against public record data and Web traffic, things get interesting.

www.readwriteweb.com/...our_apps_are_spying_on_you.php - Preview

dystopia

  • As far as we know right now, Apple itself is not performing any user tracking via its pre-installed applications. However that doesn't mean that you're not being tracked by someone, somewhere. There are a number of applications available now in the iTunes App Store which track your user data, including things like location, your iPhone's unique ID, the phone's model, whether it's "jailbroken," and possibly even your gender, birth month and year, and whether the application is Facebook-enabled.
19 Aug 09

How Imogen Heap Connected With Fans

I know my wife www.jenxmusic.com tracked her process and is ready to buy her next album. It's a great way to include fans in the process, making them even more fanatic.

techdirt.com/...1729025850.shtml - Preview

music ImogenHeap

  • the story of how singer Imogen Heap involved her fans in the process of creating her latest album, using a variety of tools, including MySpace, Twitter, YouTube and Flickr. She not only kept them in the loop of pretty much everything that was going on with the album, but she also reached out to them for ideas

IBM researching DNA based Nanostructure Microchips

Could we one day build computer memory out of brain matter making it possible for people to over clock their brains or pave the way for memory transfer?

gizmodo.com/...-on-dna-oragami-nanostructures - Preview

dystopia

  • IBM's early stage research combines the DNA double helix and, unsurprisingly, nanotechnology to build frameworks for theoretically smaller and less expensive microchips.


    "This is the first demonstration of using biological molecules to help with processing in the semiconductor industry," said IBM research manager Spike Narayan. "Basically, this is telling us that biological structures like DNA actually offer some very reproducible, repetitive kinds of patterns that we can actually leverage in semiconductor processes," he said.

Marketers tracking you while you move through physical retail

The problem comes when enough data about individual users is gathered that marketers can begin targeting people based on algorithmically generated recommendations. Or just plain spam people. The trick is permission marketing.

news.cnet.com/8301-13505_3-10310017-16.html - Preview

dystopia

  • It dawned on me, however, that once a critical mass is attained, Path Intelligence can start selling subscriptions for the data to marketers everywhere, and could even start offering targeted advertisements to consumers while they're shopping. If I'm Ralph Lauren, I want to know that customers at Nordstrom who stop at the Faconnable display never make it to my displays, and then negotiate with Nordstrom to change my position.
    • And this is a good thing? - on 2009-08-19
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Radiohead Leaks Its Own Track To BitTorrent; Apparently Still Happy With 'Free' | Techdirt

It's great to see the bands that have already made it take this approach and the bands that haven't made it can afford to take this approach but has their been a case where a band "made it" by taking this kind of approach?

techdirt.com/...0053565911.shtml - Preview

techdirt radiohead free music

07 Aug 09

Force multiplication - Wikipedia, the free encyclopedia

    • Force multiplication, in military usage, refers to a combination of attributes or advantages which make a given force more effective than another force of comparable size. A force multiplier refers to a factor that dramatically increases (hence "multiplies") the effectiveness of an item or group.


      Some common force multipliers are:




      • Morale
      • Technology
      • Geographical features
      • Weather
      • Recruitment through diplomacy
      • Training and experience
      • Fearsome reputation
      • Deception
      • Observe: make use of the best sensors and other intelligence available
      • Orient: put the new observations into a context with the old
      • Decide: select the next action based on the combined observation and local knowledge
      • Act: carry out the selected action, ideally while the opponent is still observing your last action.



      Boyd's concept is also known as the OODA Loop, and is a description of the decision-making process that Boyd contended applies to business, sports, law enforcement and military operations. Boyd's doctrine is widely taught in the American military, and one of the aims of network centric warfare is to get inside his OODA loop--that is, to go from observation to action before the enemy can get past orientation, preventing him from ever being able to make an effective decision or put it into action. Small unit leadership is critical to this, and NCW's ability to disseminate information to small unit leaders enables such tactics.

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05 Aug 09

Committee on Public Information - Wikipedia, the free encyclopedia

  • The purpose of the CPI was to influence American public opinion toward supporting U.S. intervention in World War I via a prolonged propaganda campaign. Among those who participated in it were Wilson advisers Walter Lippmann and Edward Bernays, the latter of whom had remarked that "the essence of democratic society" was the "engineering of consent", by which propaganda was the necessary method for democracies to promote and garner support for policy.

Official Statement

Does it have to be complex, or do we make it that?

www.prsa.org/...officialStatement.html - Preview

PRSA PR public.relations

  • Public relations helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony.

History of public relations - Wikipedia, the free encyclopedia

The First World War helped stimulate the development of public relations as a profession. Many of the first PR professionals, including Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start with the Committee on Public Information (also known as the Creel Committee), which organized publicity on behalf of U.S. objectives during World War I.

en.wikipedia.org/...History_of_public_relations - Preview

pr public.relations

  • The First World War helped stimulate the development of public relations as a profession. Many of the first PR professionals, including Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start with the Committee on Public Information (also known as the Creel Committee), which organized publicity on behalf of U.S. objectives during World War I.
  • The First World War helped stimulate the development of public relations as a profession. Many of the first PR professionals, including Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start with the Committee on Public Information (also known as the Creel Committee), which organized publicity on behalf of U.S. objectives during World War I.
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31 Jul 09

Axciom Should Be Buying Social Media Services

If I were Acxiom I'd be going on a social media buying spree. Companies like Bit.ly. Match what they know with real time behavior data. The great thing about URL shorteners like Bit.ly is they permeate the walled gardens like Facebook.

www.nytimes.com/...31privacy.html - Preview

NYT Acxiom data

  • For decades, data companies like Experian and Acxiom have compiled reams of information on every American: Acxiom estimates it has 1,500 pieces of data on every American, based on information from warranty cards, bridal and birth registries, magazine subscriptions, public records and even dog registrations with the American Kennel Club.
30 Jul 09

Michael Arrington’s plan to save The New York Times: The best writers should quit | VentureBeat

  • “If the top 50 journalists out of The New York Times walked out the door, raised $100 million from a hedge fund and started a site, it would be profitable.” Arrington said
  • The idea here is because that The Times has built up such an inefficient, old media infrastructure with astronomically higher costs, it would be better if the best writers started fresh
  • 1 more annotations...
19 Jul 09

A Sugar Company Demonstrates Corporate Journalism

The news room idea is one more and more companies are creating. I think where they are still falling down is on the ongoing content strategy. Corporate Journalism is going to be huge. The fall of the newspapers have left a huge need for companies and it's only going to get worse.

www.webinknow.com/...es-an-authoritative-voice.html - Preview

journalism

  • When the crisis subsided, executives at ISC hired David E. Henderson and the team at The News Group Net LLC, to create a brand-new, content-rich ISC Newsroom.



    David is an Emmy Award winning former CBS News correspondent and veteran communications strategist. I'm a fan of his blog and book, so I contacted him to learn more about the Imperial Sugar Company Newsroom.



    I'm particularly excited about how ISC hired journalists to create their newsroom, something I’ve advocated for years. This is something I've called brand journalism and is an increasingly effective marketing tool. In fact, ISC has hired the skills of a print journalist, a television journalist, and a photojournalist.

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