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29 Jul 08

What is your corporations social media policy? » Conversations Matter: Bridging the Social Media Gap

My most recent post on Conversations Matter. As the Blog Council releases their DIY Diclosure Best Practices Toolkit I look at social media policies and ask what's yours?

www.conversationsmatter.org/...rporations-social-media-policy - Preview

The Blog Council Transparency Disclosure Policy NCB

The Blog Council | Making Disclosure and Transparency Easier

The Blog Council releases the DIY Disclosure Best Practices Toolkit

blogcouncil.org/...losure_and_transparency_easier - Preview

transparency disclosure corporate blog policy

24 May 07

Saying the Right Thing - New Comm Biz - New media strategies for business

www.newcommbiz.com/saying-the-right-thing - Preview

communication marketing transparency

17 Oct 06

Edelman Shows That Control Is Still More Important Than “Conversation” » Publishing 2.0

publishing2.com/...re-important-than-conversation - Preview

edelman pr transparency

This shows how important it is for these strategies to be very well thought out in advance, - tacanderson on 2006-10-17

What corporations should eschew is the hype around blog marketing, especially from PR/marketing companies that tell you how easy and fun it will be. Setting a blog is easy. And blogging can be fun. But trasparently stewarding a large corporate brand is never going to be a walk in the park.