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19 Aug 09

Radiohead Leaks Its Own Track To BitTorrent; Apparently Still Happy With 'Free' | Techdirt

It's great to see the bands that have already made it take this approach and the bands that haven't made it can afford to take this approach but has their been a case where a band "made it" by taking this kind of approach?

techdirt.com/...0053565911.shtml - Preview

techdirt radiohead free music

But on Monday, the band not only officially released the track for free, but in order to distribute it, it pointed to the very same torrent tracker that had been uploaded last week. In other words, the band leaked its own latest song (for free) via BitTorrent, let the buzz build, and then officially announced the "release" a few days later.
- You have to love what Radiohead does -- both their music and their experimentation with the business model. - on 2009-08-19
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But on Monday, the band not only officially released the track for free, but in order to distribute it, it pointed to the very same torrent tracker that had been uploaded last week. In other words, the band leaked its own latest song (for free) via BitTorrent, let the buzz build, and then officially announced the "release" a few days later.