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10 Ways Journalism Schools Are Teaching Social Media
It's nice to see Journalism Schools recognize the importance of social media. Especially if they don't want to turn out unemployable students.
How-To: Search the Social Web - Ultimate Toolkit
A great resource for all your social media research needs.
Gartner Says HR Organizations Must Adopt and Exploit Social Networking - Government Technology
gartner reports that HR needs to adopt social media - duh.
Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle
This is an amazing post. I'm surprised this wasn't released as a Forrester report. Jeremiah sais that this is social media moving beyond marketing. IMHO this IS marketing. Product dev, support, research, are things that marketing has to be involved in and I'm willing to bet that org's that do all of this will have a marketing person in charge of it.
The Social Media Marketing Blog: Please, Sir, May I Have Some More (Budget)?
I personally think that the current recession will drive more marketing dollars online. Social media is cost effective and can have better ROI than traditional marketing.
Industrial MarCom Blog: What Do You Make of Social Media?
some key insights from a recent podcast. In “Behind the Curtain of Social Media,”Social Media experts from Intel, Cisco and HP share their thoughts and successes.
Using Web 2.0 in the Workplace | CenterNetworks
Here's an interesting post that includes a video by Shel Holtz on how companies can start using social media tools. I have more thought about this and will try and do a post. Until then this should hold you over.
KyleLacy.com » Blog Archive » The Philosophical Comparison Between Marketing and Social Media
Kyle talks about the simultaneous shift of social media and marketing from push to pull. He also makes the comarison that the pull goes both ways. Customers don't want marketing pushed on them they want to pull it to them. So instead of pushing your marketing create marketing that pulls your customers in.
PR 2.0: The Social Revolution is Our Industrial Revolution
A very thought provoking article about the r/evolutionary changes and how it will be viewed historically.
Social Media: Get Productive with Social Media (and Stay Sane)
This is such an important topic and the problem isn't going away, it's only going to get worse.
List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008
I’m often asked which companies have one of the two emerging roles, (companies love to benchmark against their peers) so I’ve decided to start a list, not only to back my research, but also for those wanting to show to their companies “hey this is starting to happen for real”.
Social Media Pioneers In the Enterprise - The List « Furrier.org - Business & Technology Blog
list of people who are working on social media.
MrBabyMan: Digg Users Revolt, Against the One Pure Man at the Top - ReadWriteWeb
A great write up by Kirkpatrick showing the seedy underbelly of Digg. "Viral" Social Media is an interesting world. No one likes it but everyone uses it.
What I Want a Social Media Expert to Know | chrisbrogan.com
A very detailed post on what Chris sees as must have skils for the so called "Social Media" expert. How do you stack up. I'm gld to say I can check off all of these, but is that really the point?
Groundswell (Incorporating Charlene Li's Blog): Where are you on the Purist-Corporatist scale?
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I'm a 5.
- tacanderson on 2008-03-13
Social Media: 'Agencies Don't Get It,' Survey Says
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This report from AdWeek shows that agencies are continuing to strugle with how to build new media into their practice. Some debate if they'll figure it out, hire it in, or loose it to the niche practices. If history repeates itself then they'll handle it like they did with digital agencies of the 90's: the smarter one's will figure it out, many mid sized firms will hire the people they need and some niche agencies will crop up and and then get aquired by the big boys.
"One of the big barriers right now is people are struggling with
where this lives and how it is incorporated into their
organizations," Nail said, pointing out that social media cuts
across marketing, public relations and customer service.
The perceived lack of social media competence at agencies will
present opportunities for new providers, Nail predicted, as too
many agencies hew narrowly to their niche, whether it's media,
creative or PR -- something backed up by client feedback.
"I really think that agencies need to focus heavily on how they can
build excitement within the live space of the Internet," Carolyn
Holliday, e-marketing manager at Fila USA, told TNS. "Outside of
just placing ads, they need to start dialogues with existing and
potential customers."
- tacanderson on 2008-03-05
Social Media Press Release Live on March 4, 2008
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Vocus and The Society for New Communications Research will host a free webinar offering marketing and public relations professionals advice on adapting the press release to meet the evolving needs of traditional and online media.
Titled “The Evolving Social Media Release,” the webinar will be held on Tuesday, March 4, 2008 at 2:00 pm ET. To register for the webinar, click here.According to the official press release, yes there's a Social Media Release version as well, "The webinar will feature leading social media experts Brian Solis, a SNCR fellow and Chris Heuer as well as experts from top newswires for an open and objective discussion into the Social Media Release.
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