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PR 2.0: New Communication Theory and the New Roles for the New World of Marketing
I love the comm theory. It's nice to see other people recognize that the most effective marketing is not marketing, it's solving communication problems.
Calling all Corporate Social Media Workers » Conversations Matter: Bridging the Social Media Gap
Here's my most recent post on Conversations Matter. I'm looking to round-up links to all the corporate social media workers out there who are blogging.
Too Many Choices, Too Much Content - ReadWriteWeb
Amen.
"Sometimes it's just hard to keep up. In this technology-focused niche we all live in there are new applications, new initiatives, and new platforms that spring up every day, not to mention constantly breaking news that fills our RSS readers. Take a day off and you're behind."
"It's hard to say. Early adopters are not going to stop playing with every new service, but it's clear that we're getting to a point where tools that centralize, aggregate, but most importantly filter our content are going to be the ones that win out."
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