Skip to main content

Tac Anderson's Library tagged social →  View Popular

23 Jun 09

10 Ways Journalism Schools Are Teaching Social Media

It's nice to see Journalism Schools recognize the importance of social media. Especially if they don't want to turn out unemployable students.

mashable.com/...teaching-social-media - Preview

Twitter web2.0 trends Journalism socialmedia social media web social NCB

18 May 09

New research: B2B buyers have very high social participation

Some highlights from this research (start by looking at the right two columns):

* 91% of these technology decision-makers were Spectators -- the highest number I've ever seen in a Social Technographics Profile. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
* Only 5% are non-participants (Inactives).
* 55% of these decision-makers were in social networks (Joiners) -- despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.
* 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we've surveyed, and again the level of participation for business purposes is also very high.

blogs.forrester.com/...new-research-b2.html - Preview

B2B social Forrester networking IT research

21 Jul 08

PR 2.0: New Communication Theory and the New Roles for the New World of Marketing

I love the comm theory. It's nice to see other people recognize that the most effective marketing is not marketing, it's solving communication problems.

www.briansolis.com/...tion-theory-and-new-roles.html - Preview

communication theory social media

20 May 08

Calling all Corporate Social Media Workers » Conversations Matter: Bridging the Social Media Gap

Here's my most recent post on Conversations Matter. I'm looking to round-up links to all the corporate social media workers out there who are blogging.

www.conversationsmatter.org/...corporate-social-media-workers - Preview

ncb conversations Corporate Social Media Workers bloggers

14 May 08

Too Many Choices, Too Much Content - ReadWriteWeb

Amen.
"Sometimes it's just hard to keep up. In this technology-focused niche we all live in there are new applications, new initiatives, and new platforms that spring up every day, not to mention constantly breaking news that fills our RSS readers. Take a day off and you're behind."
"It's hard to say. Early adopters are not going to stop playing with every new service, but it's clear that we're getting to a point where tools that centralize, aggregate, but most importantly filter our content are going to be the ones that win out."

www.readwriteweb.com/...y_choices_too_much_content.php - Preview

ncb media Web2.0 overload social content readwriteweb

15 Jan 07

Building Your Email List with Social Media


  • MediaBuyerPlanner reports that Girls Learn to Ride, a site for young women interested in snowboarding and other extreme sports, uses social media sites to build their email list.
    The site currently has 10,000 names in its email database, but has a combined 50,000 friends in social networks such as Facebook, MySpace and Sponsorhouse. It sends out daily bulletins to its social networking "friends," encouraging them to sign up for the email list.


    The company's largest growth has come from the social networks. Interestingly, emails to the social networks result in the highest conversion rates, as well.
10 Nov 06

Facebook founder Mark Zuckerberg on social networking - Oct. 6, 2006

  • "I never wanted to run a company," Zuckerberg says. "A business is a good vehicle for getting stuff done." He is more concerned with a vision for changing the world. And he is deeply immersed in seeing it reified.
24 Oct 06

PRESS RELEASE DAVE Networks Launches B2B Model With Its S.O.C.I.A.L. Platform Building IPTV Networks/Communities Around Various Brands

  • DAVE
    Networks, the developers of DAVE.TV, today announced its B2B platform with
    its S.O.C.I.A.L™ (Social Online Community & IPTV Application Library)
    platform. The new technology platform allows any company to build social
    IPTV communities around various brands leveraging DAVE Network's extensive
    API application library of video social community tools designed to grow a
    social group base and generate user participation or awareness for any
    brand or affinity group. The launch of S.O.C.I.A.L is just the first step
    in the development of DAVE Network's enterprise applications available on
    its new B2B site, www.davenw.com.
31 Aug 06

iMedia Connection: 5 Brands Make Their Mark on MySpace - Conclusion

  • I found this comment interesting:
    "What I regard as acceptable and what 99.9 percent of all marketers with an ad budget regard as acceptable are probably fairly aligned. But, these two are way, way out of alignment with what 99.9 percent of 16- to18-year-olds would regard as acceptable on the web. A disproportionately high number of MySpace profiles would make regular MTV watchers blush."
    Since where did most teenagers learn this behavior? From the media that marketers are pushing on them.     - tacanderson on 2006-08-31
1 - 14 of 14
Showing 20▼ items per page

Selected Tags

Related Tags

Sponsored Links

Ads by Google

Diigo is about better ways to research, share and collaborate on information. Learn more »

Join Diigo