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Social CRM is being driven because it has real measurable impact on ROI. It also provides the first real opportunity to demonstrate the power of a fully functional Social Business. Social CRM is just the tip of the iceberg.
More good news for the digital world. Despite the bad economy many are projecting digital to out preform the physical world.
A great post about using regular business terms when talking about social media and focusing on what management cares about.
This is a great post detailing the evolution of CRM, email and sales. It points to the direction the industry needs to move in but mostly just points out the huge gaping hole in the CRM software space.
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CRM en Latinoamerica 2008
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