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05 Aug 09

Committee on Public Information - Wikipedia, the free encyclopedia

  • The purpose of the CPI was to influence American public opinion toward supporting U.S. intervention in World War I via a prolonged propaganda campaign. Among those who participated in it were Wilson advisers Walter Lippmann and Edward Bernays, the latter of whom had remarked that "the essence of democratic society" was the "engineering of consent", by which propaganda was the necessary method for democracies to promote and garner support for policy.

Official Statement

Does it have to be complex, or do we make it that?

www.prsa.org/...officialStatement.html - Preview

PRSA PR public.relations

  • Public relations helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony.

History of public relations - Wikipedia, the free encyclopedia

The First World War helped stimulate the development of public relations as a profession. Many of the first PR professionals, including Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start with the Committee on Public Information (also known as the Creel Committee), which organized publicity on behalf of U.S. objectives during World War I.

en.wikipedia.org/...History_of_public_relations - Preview

pr public.relations

  • The First World War helped stimulate the development of public relations as a profession. Many of the first PR professionals, including Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start with the Committee on Public Information (also known as the Creel Committee), which organized publicity on behalf of U.S. objectives during World War I.
  • The First World War helped stimulate the development of public relations as a profession. Many of the first PR professionals, including Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start with the Committee on Public Information (also known as the Creel Committee), which organized publicity on behalf of U.S. objectives during World War I.
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07 Jan 09

Micro Persuasion: Three Reasons the Internet is Eroding Apple's Mojo

another post about apple unable to continue it's growth. this one coming from a die hard mac user.

www.micropersuasion.com/...three-reasons-t.html - Preview

apple marketing pr ncb

15 Dec 08

Governing: Tech Talk/December 2008

Techies and their interactive tools may be the way to lure tourists to local fairs and state parks.

governing.com/...0812techtalk.htm - Preview

PA tourisim blog bloggers PR

15 Aug 08

» Arrington missed the boat, Kel Kelly sets it straight - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC

Here's a thought provoking post about PR in the world of blogs. I think Mike's advice is right, for the kind of startups he wants to deal with. For the rest of the free world I agree with Jonathan.

marketingconversation.com/...oat-kel-kelly-sets-it-straight - Preview

Michael Arrington PR startup blog NCB

09 Jul 08

Be Your Own Media « PR Musings Weblog

Though a fan of, and a degree-holding member of, the traditional media realm - I always make a point to emphasize to clients the importance of seeking out alternative venues to get their news (and message) out.

idahopublicrelations.wordpress.com/...be-your-own-media - Preview

PR WOM Boise Technology

12 Jun 08

Analyst Twitter Directory « SageCircle Blog

I've had some of the best luck justifying social media efforts because it's such a great way to reach Analysts.

sagecircle.wordpress.com/analyst-twitter-directory - Preview

ncb analysts sagecircle research AR PR

05 Mar 08

Social Media: 'Agencies Don't Get It,' Survey Says

  • This report from AdWeek shows that agencies are continuing to strugle with how to build new media into their practice.  Some debate if they'll figure it out, hire it in, or loose it to the niche practices.  If history repeates itself then they'll handle it like they did with digital agencies of the 90's: the smarter one's will figure it out, many mid sized firms will hire the people they need and some niche agencies will crop up and and then get aquired by the big boys.

    "One of the big barriers right now is people are struggling with
    where this lives and how it is incorporated into their
    organizations," Nail said, pointing out that social media cuts
    across marketing, public relations and customer service.

     

    The perceived lack of social media competence at agencies will
    present opportunities for new providers, Nail predicted, as too
    many agencies hew narrowly to their niche, whether it's media,
    creative or PR -- something backed up by client feedback.

     

    "I really think that agencies need to focus heavily on how they can
    build excitement within the live space of the Internet," Carolyn
    Holliday, e-marketing manager at Fila USA, told TNS. "Outside of
    just placing ads, they need to start dialogues with existing and
    potential customers."



     - tacanderson on 2008-03-05
19 Oct 06

Getting Listed in News Search Engines » Online Marketing Blog

  • A great tutorial on using PR as SEO - tacanderson on 2006-10-19
      • Research web sites that are already trusted news sources and work on getting your articles or press releases published with them. Either pitch the journalists of those sites with contributed articles or story ideas or engage them via comments if it’s a blog.
      • Submit press releases though wire services such as Business Wire, PR Newswire, PRWeb or MarketWire that supply news. Not every release makes it through into Yahoo News so be sure to write a quality release offering news of real value. Include full urls in the release as most wire services and news search engines will convert this to an active link. This method is where press release optimization skills come into play. It’s a challenging task to write press releases that are both engaging to journalists and consumers as well as to search engines through proper use of keywords.
      • Apply to become a trusted news source. If your site produces frequent, original content, and/or has multiple contributors and a clear editorial process, then you may qualify as a trusted news source. Here are the links to apply for Google News, Yahoo News and Topix.net.

      • Research web sites that are already trusted news sources and work on getting your articles or press releases published with them. Either pitch the journalists of those sites with contributed articles or story ideas or engage them via comments if it’s a blog.

      • Submit press releases though wire services such as Business Wire, PR Newswire, PRWeb or MarketWire that supply news. Not every release makes it through into Yahoo News so be sure to write a quality release offering news of real value. Include full urls in the release as most wire services and news search engines will convert this to an active link. This method is where
        press release optimization
        skills come into play. It’s a challenging task to write press releases that are both engaging to journalists and consumers as well as to search engines through proper use of keywords.

      • Apply to become a trusted news source. If your site produces frequent, original content, and/or has multiple contributors and a clear editorial process, then you may qualify as a trusted news source. Here are the links to apply for Google News, Yahoo News and Topix.net.
17 Oct 06

Edelman Shows That Control Is Still More Important Than “Conversation” » Publishing 2.0

  • This shows how important it is for these strategies to be very well thought out in advance, - tacanderson on 2006-10-17
  • What corporations should eschew is the hype around blog marketing, especially from PR/marketing companies that tell you how easy and fun it will be. Setting a blog is easy. And blogging can be fun. But trasparently stewarding a large corporate brand is never going to be a walk in the park.
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