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15 Jan 07
Building Your Email List with Social Media
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MediaBuyerPlanner reports that Girls Learn to Ride, a site for young women interested in snowboarding and other extreme sports, uses social media sites to build their email list.The site currently has 10,000 names in its email database, but has a combined 50,000 friends in social networks such as Facebook, MySpace and Sponsorhouse. It sends out daily bulletins to its social networking "friends," encouraging them to sign up for the email list.
The company's largest growth has come from the social networks. Interestingly, emails to the social networks result in the highest conversion rates, as well.
24 Oct 06
PRESS RELEASE DAVE Networks Launches B2B Model With Its S.O.C.I.A.L. Platform Building IPTV Networks/Communities Around Various Brands
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DAVE
Networks, the developers of DAVE.TV, today announced its B2B platform with
its S.O.C.I.A.L™ (Social Online Community & IPTV Application Library)
platform. The new technology platform allows any company to build social
IPTV communities around various brands leveraging DAVE Network's extensive
API application library of video social community tools designed to grow a
social group base and generate user participation or awareness for any
brand or affinity group. The launch of S.O.C.I.A.L is just the first step
in the development of DAVE Network's enterprise applications available on
its new B2B site, www.davenw.com.
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