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18 May 09

New research: B2B buyers have very high social participation

Some highlights from this research (start by looking at the right two columns):

* 91% of these technology decision-makers were Spectators -- the highest number I've ever seen in a Social Technographics Profile. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
* Only 5% are non-participants (Inactives).
* 55% of these decision-makers were in social networks (Joiners) -- despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.
* 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we've surveyed, and again the level of participation for business purposes is also very high.

blogs.forrester.com/...new-research-b2.html - Preview

B2B social Forrester networking IT research

10 Nov 06

Facebook founder Mark Zuckerberg on social networking - Oct. 6, 2006

  • "I never wanted to run a company," Zuckerberg says. "A business is a good vehicle for getting stuff done." He is more concerned with a vision for changing the world. And he is deeply immersed in seeing it reified.
31 Aug 06

iMedia Connection: 5 Brands Make Their Mark on MySpace - Conclusion

  • I found this comment interesting:
    "What I regard as acceptable and what 99.9 percent of all marketers with an ad budget regard as acceptable are probably fairly aligned. But, these two are way, way out of alignment with what 99.9 percent of 16- to18-year-olds would regard as acceptable on the web. A disproportionately high number of MySpace profiles would make regular MTV watchers blush."
    Since where did most teenagers learn this behavior? From the media that marketers are pushing on them.     - tacanderson on 2006-08-31
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