Why Every Company is a Media Company
Amen! I have been saying this for years. Whatever your company is you need to think about it like a publishing company. Maybe not from a business model but from the fact that you need to be publishing and distributing content. That is the new marketing.
more frommashable.com
Networking site cashes in on friends - Telegraph
I think this is a very interesting move by Facebook. Access to a social networks data and users for market research is obvious IMO and probably a really good move. It makes me wonder about what the future of marketing will be. Will all social networks turn into marketing and research companies?
more fromwww.telegraph.co.uk
Micro Persuasion: Three Reasons the Internet is Eroding Apple's Mojo
another post about apple unable to continue it's growth. this one coming from a die hard mac user.
more fromwww.micropersuasion.com
Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle
This is an amazing post. I'm surprised this wasn't released as a Forrester report. Jeremiah sais that this is social media moving beyond marketing. IMHO this IS marketing. Product dev, support, research, are things that marketing has to be involved in and I'm willing to bet that org's that do all of this will have a marketing person in charge of it.
more fromwww.web-strategist.com
The Social Media Marketing Blog: Please, Sir, May I Have Some More (Budget)?
I personally think that the current recession will drive more marketing dollars online. Social media is cost effective and can have better ROI than traditional marketing.
more fromwww.scottmonty.com
KyleLacy.com » Blog Archive » The Philosophical Comparison Between Marketing and Social Media
Kyle talks about the simultaneous shift of social media and marketing from push to pull. He also makes the comarison that the pull goes both ways. Customers don't want marketing pushed on them they want to pull it to them. So instead of pushing your marketing create marketing that pulls your customers in.
more fromkylelacy.com
Google BSU and get a top three finisher
more coverage for the BSU marketing team. interesting to note that this comes after our own Chris Blanchard's coverage :)
more fromwww.idahobusiness.net
Social Media is about being Tactically Strategic » Conversations Matter: Bridging the Social Media Gap
This is my most recent post on Conversations Matter. I firmly believe that there is a lack of marketing people (especially at large companies) that are Tactically Strategic. There are many people who are one or the other and I think this leads to the social media failures we see.
more fromwww.conversationsmatter.org
Farewell Vince, HP's #1 blogger - Marketing Impressions
Here's my most recent post on Marketing Impressions. Wishing Vince farewell and sharing some of my insights in helping to build HP's most succesful blog.
more fromwww.communities.hp.com
Biznology: Why Internet Marketing Is So Hard for Large Companies
It's so true it hurts
more fromwww.mikemoran.com
Is a CMO a Temp Job? : Tricycle - Brand Management Team. Creators of the 1000 Year Brand.
Is the CMO a 'temp' position? What makes a great CMO?
more fromthetricycle.com
New York Times - Small Business Summit Center » Blog Archive » DIY Market Research Tips for Entrepreneurs
more fromwww.nytsmallbusinessummit.com
Increase Your Impact Online by Duplicating Your Success | Vandelay Website Design
more fromvandelaydesign.com
Saying the Right Thing - New Comm Biz - New media strategies for business
more fromwww.newcommbiz.com
New Channels of Engagement - New Comm Biz - New media strategies for business
more fromwww.newcommbiz.com
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