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18 Apr 08

Jaffe Juice: Is it time to phase out the creative function?

One of the best posts from Joe in a while. I think (I always do) that new business models for agencies are going to drive some of the best innovations in the industry we've ever seen.

www.jaffejuice.com/...is-it-time-to-p.html - Preview

jaffe agency creative advertising ncb

06 Nov 06

Jaffe Juice: Life after Life after the 30-second spot

www.jaffejuice.com/...life_after_life.html - Preview

book jaffe juice

I am proud to announce that I have just signed my second book deal with Wiley. My next book will be released in September of 2007.

I offered P&G Global CMO, Jim Stengel, the opportunity to write part of the book relative to what was on his mind and now I'm asking you the same.

Think of me as your personal authoring concierge.

What would YOU like me to write about? What do you think the market needs to know right now...and by market I refer to the broad-based/mainstream marketing/agency/publisher community (in that order)