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One of the best posts from Joe in a while. I think (I always do) that new business models for agencies are going to drive some of the best innovations in the industry we've ever seen.
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I am proud to announce that I have just signed my second book deal with Wiley. My next book will be released in September of 2007.
I offered P&G Global CMO, Jim Stengel, the opportunity to write part of the book relative to what was on his mind and now I'm asking you the same.
Think of me as your personal authoring concierge.
What would YOU like me to write about? What do you think the market needs to know right now...and by market I refer to the broad-based/mainstream marketing/agency/publisher community (in that order)
- it will be interesting to see if they can shake the old agency mindset. - Tac Anderson on 2006-10-23
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Jaffe book report--everyday antiracism
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