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20 May 09
Gawker's Nick Denton: 'Original Reporting Will Be Rewarded' - Advertising Age - Digital
while they'll still live and die (or at least dine) by their page views, Mr. Denton said he believes traffic rewards scoops and original reporting over snarky reheats. Nielsen research shows that nearly 34% of Gawker readers have their own blogs, a key influencer statistic. Gawker readers, it turns out, have their own audience.
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