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New research: B2B buyers have very high social participation
Some highlights from this research (start by looking at the right two columns):
* 91% of these technology decision-makers were Spectators -- the highest number I've ever seen in a Social Technographics Profile. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
* Only 5% are non-participants (Inactives).
* 55% of these decision-makers were in social networks (Joiners) -- despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.
* 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we've surveyed, and again the level of participation for business purposes is also very high.
more fromblogs.forrester.com
Forrester Report: Best And Worst Of Social Network Marketing, 2008
I'll download this Monday and let you know what I think. I'm very curious to see what Forrester's success metrics are and how they compare to the companies business goals.
more fromwww.web-strategist.com
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Groundswell (Incorporating Charlene Li's Blog): Where are you on the Purist-Corporatist scale?
more fromblogs.forrester.com
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