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20 Nov 06
Jaffe Juice: Working Families for Wal-Mart - The Saga Continues
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and it continues to get worse for Edelman
- tacanderson on 2006-11-20
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So amidst all the Edelman-Walmarting across America kerfuffle, which involved a blog alledgedly written by Jim & Laura, but instead was fronted by an organization called "Working Families for Wal-Mart", which is in fact run by the fine folks at Edelman...it turns out that the URL, www.workingfamiliesforwalmart.com had not been registered.
It has now........
D'oh.
17 Oct 06
Edelman Shows That Control Is Still More Important Than “Conversation” » Publishing 2.0
- This shows how important it is for these strategies to be very well thought out in advance, - tacanderson on 2006-10-17
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What corporations should eschew is the hype around blog marketing, especially from PR/marketing companies that tell you how easy and fun it will be. Setting a blog is easy. And blogging can be fun. But trasparently stewarding a large corporate brand is never going to be a walk in the park.
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