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11 Nov 09

Social Media Needs Context and Action

Louis has a great post from Defrag (a conference I'm very sad to have missed). We're entering (finally) the next phase where people are asking the right questions and pushing for the right kind of results.

We're not there yet, but we're getting there.

blog.louisgray.com/...s-display-skepticism-over.html - Preview

defrag social media context data ncb

  • Speakers suggested today's tools have a stark lack of context, that businesses are too obsessed with having a complete data set and aren't focused enough on the actability on that data, and that many developers are focused on designing apps that simply don't drive benefits.
  • "Is there an opportunity to drive business decisions and revenue for your company?", saying "Data is useless without effort. When you get data, it is a lot of work to do something useful with it, yet market research companies are obsessed with completeness of data."
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Axciom Should Be Buying Social Media Services

If I were Acxiom I'd be going on a social media buying spree. Companies like Bit.ly. Match what they know with real time behavior data. The great thing about URL shorteners like Bit.ly is they permeate the walled gardens like Facebook.

www.nytimes.com/...31privacy.html - Preview

NYT Acxiom data

  • For decades, data companies like Experian and Acxiom have compiled reams of information on every American: Acxiom estimates it has 1,500 pieces of data on every American, based on information from warranty cards, bridal and birth registries, magazine subscriptions, public records and even dog registrations with the American Kennel Club.
13 Jun 09

H-P Throws More Cash at Scientists - Digits - WSJ

  • This year’s money, he says, will fund projects that relate to H-P’s existing businesses, but not necessarily in ways that will generate short-term profits. For example, Carnegie Mellon’s Noah Smith is getting a grant this year to study how “opinions are propagated through social communities” on political blogs, and “analyze how the vast amount of data can be leveraged for commerce, social advertisement and other commercial and statistical methods.”
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