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Tac Anderson's Library tagged context   View Popular, Search in Google

Nov
11
2009

Louis has a great post from Defrag (a conference I'm very sad to have missed). We're entering (finally) the next phase where people are asking the right questions and pushing for the right kind of results.

We're not there yet, but we're getting there.

defrag social media context data ncb

  • Speakers suggested today's tools have a stark lack of context, that businesses are too obsessed with having a complete data set and aren't focused enough on the actability on that data, and that many developers are focused on designing apps that simply don't drive benefits.
  • "Is there an opportunity to drive business decisions and revenue for your company?", saying "Data is useless without effort. When you get data, it is a lot of work to do something useful with it, yet market research companies are obsessed with completeness of data."
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