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China's microbloggers quadrupled in 2011, report says
"Fatal Exception's Neil McAllister argues that communication skills, not coding skills, are a developer's greatest asset in a bear economy"
I love the comm theory. It's nice to see other people recognize that the most effective marketing is not marketing, it's solving communication problems.
This is a great series on how to put together a communications plan. This is something EVERYONE working in the new media space should know but very very few do.
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Primarily because it fits with our philosophy and with our goals - to be as open as possible about everything that we do. There's certain information we're bound not to reveal (like a full client list or the exact amount each client/project earned us), and there's other pieces of data that would make for a negative experience if they were revealed (like exactly how much each SEOmozzer earns). But, with those exceptions, it's my opinion that we have nothing to lose from revealing our finances and everything to gain. There's no competitive information contained here that our competitors could use against us and nothing that would hurt our reputation (at least, in my opinion). I believe that honesty and transparency are the greatest ways that we can give back to a community that has so warmly welcomed us.
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Instead of measuring quantity, we have to measure quality. And only when we do that will the true value of these new media be unlocked for everyone.
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Web 2 point 0
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Communication Arts
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- Tac Anderson on 2006-12-31