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Jaffe Juice: Is it time to phase out the creative function?
One of the best posts from Joe in a while. I think (I always do) that new business models for agencies are going to drive some of the best innovations in the industry we've ever seen.
HP Press Release: HP Signs Strategic Marketing Agreement with Omnicom
Here's the official press release on this. I have a lot more questions than answers. Time to do some snooping around.
BBDO Becomes Sales Force for HP Printers - Advertising Age - News
This is indeed interesting. I really don't know what to think of it yet. I've been out of the office w/ school so I haven't heard any official internal announcements yet. Ron Coughlin, our new VP of Marketing for IPG is a consumer ad guy so this makes sence. I need more details before I make up my mind on this.
Procurement v Marketing by Agencies - Marketing 2.0
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While this post on a Ning site (that's Jen H) is a little old I found the concept interesting. There is a real rise in procurement negotiating the agency/marketer relationship. I even know at HP we have agencies to broker certain types of deals for us. For example, the ebook campaign I concepted, worked out with Jared at Federated Media, then contacted Kristin, who's a regional HP employee to have Zenith Optemedia, our online media buyer, purchase the media with Federated Media. There's always a chance for the intent being "lost in translation". And if it wasn't for that original connection with Jared I think it would have been.
- tacanderson on 2008-03-07
Social Media: 'Agencies Don't Get It,' Survey Says
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This report from AdWeek shows that agencies are continuing to strugle with how to build new media into their practice. Some debate if they'll figure it out, hire it in, or loose it to the niche practices. If history repeates itself then they'll handle it like they did with digital agencies of the 90's: the smarter one's will figure it out, many mid sized firms will hire the people they need and some niche agencies will crop up and and then get aquired by the big boys.
"One of the big barriers right now is people are struggling with
where this lives and how it is incorporated into their
organizations," Nail said, pointing out that social media cuts
across marketing, public relations and customer service.
The perceived lack of social media competence at agencies will
present opportunities for new providers, Nail predicted, as too
many agencies hew narrowly to their niche, whether it's media,
creative or PR -- something backed up by client feedback.
"I really think that agencies need to focus heavily on how they can
build excitement within the live space of the Internet," Carolyn
Holliday, e-marketing manager at Fila USA, told TNS. "Outside of
just placing ads, they need to start dialogues with existing and
potential customers."
- tacanderson on 2008-03-05
Jaffe Juice
- it will be interesting to see if they can shake the old agency mindset. - tacanderson on 2006-10-23
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