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Gawker's Nick Denton: 'Original Reporting Will Be Rewarded' - Advertising Age - Digital
while they'll still live and die (or at least dine) by their page views, Mr. Denton said he believes traffic rewards scoops and original reporting over snarky reheats. Nielsen research shows that nearly 34% of Gawker readers have their own blogs, a key influencer statistic. Gawker readers, it turns out, have their own audience.
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Jaffe Juice: Is it time to phase out the creative function?
One of the best posts from Joe in a while. I think (I always do) that new business models for agencies are going to drive some of the best innovations in the industry we've ever seen.
more fromwww.jaffejuice.com
HP Press Release: HP Signs Strategic Marketing Agreement with Omnicom
Here's the official press release on this. I have a lot more questions than answers. Time to do some snooping around.
more fromwww.hp.com
BBDO Becomes Sales Force for HP Printers - Advertising Age - News
This is indeed interesting. I really don't know what to think of it yet. I've been out of the office w/ school so I haven't heard any official internal announcements yet. Ron Coughlin, our new VP of Marketing for IPG is a consumer ad guy so this makes sence. I need more details before I make up my mind on this.
more fromadage.com
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