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20 May 09

Gawker's Nick Denton: 'Original Reporting Will Be Rewarded' - Advertising Age - Digital

while they'll still live and die (or at least dine) by their page views, Mr. Denton said he believes traffic rewards scoops and original reporting over snarky reheats. Nielsen research shows that nearly 34% of Gawker readers have their own blogs, a key influencer statistic. Gawker readers, it turns out, have their own audience.

adage.com/...article - Preview

gawker blogs advertising influencers

18 Apr 08

Jaffe Juice: Is it time to phase out the creative function?

One of the best posts from Joe in a while. I think (I always do) that new business models for agencies are going to drive some of the best innovations in the industry we've ever seen.

www.jaffejuice.com/...is-it-time-to-p.html - Preview

jaffe agency creative advertising ncb

HP Press Release: HP Signs Strategic Marketing Agreement with Omnicom

Here's the official press release on this. I have a lot more questions than answers. Time to do some snooping around.

www.hp.com/...080418b.html - Preview

HP Omnicom BBDO advertising agency ncb

BBDO Becomes Sales Force for HP Printers - Advertising Age - News

This is indeed interesting. I really don't know what to think of it yet. I've been out of the office w/ school so I haven't heard any official internal announcements yet. Ron Coughlin, our new VP of Marketing for IPG is a consumer ad guy so this makes sence. I need more details before I make up my mind on this.

adage.com/article.php - Preview

HP BBDO Omnicom Advertising Agency ncb

26 Mar 07

Advertising Age - Bob Garfield's Chaos Scenario 2.0

  • Joseph Jaffe has to be doing cart-wheels this morning
     - tacanderson on 2007-03-26


  • It's a world in which Canadian trees are left standing and broadcast towers aren't. It's a world in which consumer engagement occurs without consumer interruption, in which listening trumps dictating, in which the internet is a dollar store for movies and series, in which ad agencies are marginalized and Cannes is deserted in the third week of June. It is a world, to be specific, in which marketing -- and even branding -- are conducted without much reliance on the 30-second spot or glossy spread.
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