Landing pages from search results should offer a conversion opportunity when a visitor arrives. It's a basic piece of advice that hunting and fishing equipment seller Cabela's recently embraced, with good results.

Internet Retailer discussed the Cabela's change. Their report noted how Cabela's switched from sending people to a landing page on a proxy site run by their old SEO firm, to bringing them to a page when they can make a purchase.

What are Sitemaps?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata. Using the Sitemap protocol does not guarantee that web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.

Sitemap 0.90 is offered under the terms of the Attribution-ShareAlike Creative Commons License and has wide adoption, including support from Google, Yahoo!, and Microsoft.

Announcing the Meaningfuel.org project

Pandia takes a look at pay-per-click text ad promotion and a book on PPC search engine marketing.

There is regular, organic, search engine optimization, where you try to improve your rankings in regular search results. Then there is pay-per-click search engine marketing, where you buy your way to click throughs and a good rate of return.

All search engines now sell pay-per-click text (PPC) ads, presenting ads that are relevant to the search query topic side by side by regular search results.

• 
  Research web sites that are already trusted news sources and work on getting your articles or press releases published with them. Either pitch the journalists of those sites with contributed articles or story ideas or engage them via comments if it’s a blog.
  






• 
  Submit press releases though wire services such as Business Wire, PR Newswire, PRWeb or MarketWire that supply news. Not every release makes it through into Yahoo News so be sure to write a quality release offering news of real value. Include full urls in the release as most wire services and news search engines will convert this to an active link. This method is where
  press release optimization
  skills come into play. It’s a challenging task to write press releases that are both engaging to journalists and consumers as well as to search engines through proper use of keywords.
  


• 
  Apply to become a trusted news source. If your site produces frequent, original content, and/or has multiple contributors and a clear editorial process, then you may qualify as a trusted news source. Here are the links to apply for Google News, Yahoo News and Topix.net.
  

• Research web sites that are already trusted news sources and work on getting your articles or press releases published with them. Either pitch the journalists of those sites with contributed articles or story ideas or engage them via comments if it’s a blog.






• Submit press releases though wire services such as Business Wire, PR Newswire, PRWeb or MarketWire that supply news. Not every release makes it through into Yahoo News so be sure to write a quality release offering news of real value. Include full urls in the release as most wire services and news search engines will convert this to an active link. This method is where press release optimization skills come into play. It’s a challenging task to write press releases that are both engaging to journalists and consumers as well as to search engines through proper use of keywords.


• Apply to become a trusted news source. If your site produces frequent, original content, and/or has multiple contributors and a clear editorial process, then you may qualify as a trusted news source. Here are the links to apply for Google News, Yahoo News and Topix.net.