Research web sites that are already trusted news sources and work on getting your articles or press releases published with them. Either pitch the journalists of those sites with contributed articles or story ideas or engage them via comments if it’s a blog.
Submit press releases though wire services such as Business Wire, PR Newswire, PRWeb or MarketWire that supply news. Not every release makes it through into Yahoo News so be sure to write a quality release offering news of real value. Include full urls in the release as most wire services and news search engines will convert this to an active link. This method is where
press release optimization
skills come into play. It’s a challenging task to write press releases that are both engaging to journalists and consumers as well as to search engines through proper use of keywords.
Apply to become a trusted news source. If your site produces frequent, original content, and/or has multiple contributors and a clear editorial process, then you may qualify as a trusted news source. Here are the links to apply for Google News, Yahoo News and Topix.net.
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» Arrington missed the boat, Kel Kelly sets it straight - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
Here's a thought provoking post about PR in the world of blogs. I think Mike's advice is right, for the kind of startups he wants to deal with. For the rest of the free world I agree with Jonathan.
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Though a fan of, and a degree-holding member of, the traditional media realm - I always make a point to emphasize to clients the importance of seeking out alternative venues to get their news (and message) out.
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Colbert Bump - Firefox 3 Proves its Existence < Blog of Metrics
Rethinking PR
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Analyst Twitter Directory « SageCircle Blog
I've had some of the best luck justifying social media efforts because it's such a great way to reach Analysts.
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Grassroots Marketing by BlueLine | Tac Anderson - Tac the Flak
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Media Guerrilla: PRWeek Survey Results: New Media Ain't That Important
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Edelman Shows That Control Is Still More Important Than “Conversation” » Publishing 2.0
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