Research web sites that are already trusted news sources and work on getting your articles or press releases published with them. Either pitch the journalists of those sites with contributed articles or story ideas or engage them via comments if it’s a blog.
Submit press releases though wire services such as Business Wire, PR Newswire, PRWeb or MarketWire that supply news. Not every release makes it through into Yahoo News so be sure to write a quality release offering news of real value. Include full urls in the release as most wire services and news search engines will convert this to an active link. This method is where
press release optimization
skills come into play. It’s a challenging task to write press releases that are both engaging to journalists and consumers as well as to search engines through proper use of keywords.
Apply to become a trusted news source. If your site produces frequent, original content, and/or has multiple contributors and a clear editorial process, then you may qualify as a trusted news source. Here are the links to apply for Google News, Yahoo News and Topix.net.
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WagEd Hires HP's Tac Anderson for Studio D Division - mediabistro.com: PRNewser
more fromwww.mediabistro.com
Be Careful What You Post | The Home of Peter Shankman - Shankman.com
This is a great example of how Twitter is not a back channel.
more fromshankman.com
Micro Persuasion: Three Reasons the Internet is Eroding Apple's Mojo
another post about apple unable to continue it's growth. this one coming from a die hard mac user.
more fromwww.micropersuasion.com
Governing: Tech Talk/December 2008
Techies and their interactive tools may be the way to lure tourists to local fairs and state parks.
more fromgoverning.com
» Arrington missed the boat, Kel Kelly sets it straight - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
Here's a thought provoking post about PR in the world of blogs. I think Mike's advice is right, for the kind of startups he wants to deal with. For the rest of the free world I agree with Jonathan.
more frommarketingconversation.com
Be Your Own Media « PR Musings Weblog
Though a fan of, and a degree-holding member of, the traditional media realm - I always make a point to emphasize to clients the importance of seeking out alternative venues to get their news (and message) out.
more fromidahopublicrelations.wordpress.com
Colbert Bump - Firefox 3 Proves its Existence < Blog of Metrics
Rethinking PR
more fromblog.mozilla.com
Analyst Twitter Directory « SageCircle Blog
I've had some of the best luck justifying social media efforts because it's such a great way to reach Analysts.
more fromsagecircle.wordpress.com
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Grassroots Marketing by BlueLine | Tac Anderson - Tac the Flak
more fromwww.bluelineresults.com
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Media Guerrilla: PRWeek Survey Results: New Media Ain't That Important
more fromwww.mguerrilla.com
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Edelman Shows That Control Is Still More Important Than “Conversation” » Publishing 2.0
more frompublishing2.com
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