Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle
This is an amazing post. I'm surprised this wasn't released as a Forrester report. Jeremiah sais that this is social media moving beyond marketing. IMHO this IS marketing. Product dev, support, research, are things that marketing has to be involved in and I'm willing to bet that org's that do all of this will have a marketing person in charge of it.
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