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31 Jul 09

Axciom Should Be Buying Social Media Services

If I were Acxiom I'd be going on a social media buying spree. Companies like Bit.ly. Match what they know with real time behavior data. The great thing about URL shorteners like Bit.ly is they permeate the walled gardens like Facebook.

www.nytimes.com/...31privacy.html - Preview

NYT Acxiom data

For decades, data companies like Experian and Acxiom have compiled reams of information on every American: Acxiom estimates it has 1,500 pieces of data on every American, based on information from warranty cards, bridal and birth registries, magazine subscriptions, public records and even dog registrations with the American Kennel Club.

30 Jul 09

Michael Arrington’s plan to save The New York Times: The best writers should quit | VentureBeat

digital.venturebeat.com/...s-the-best-writers-should-quit - Preview

venturebeat journalism Arrington NYT

“If the top 50 journalists out of The New York Times walked out the door, raised $100 million from a hedge fund and started a site, it would be profitable.” Arrington said
The idea here is because that The Times has built up such an inefficient, old media infrastructure with astronomically higher costs, it would be better if the best writers started fresh
1 more annotations...
- “We’ve always had a brand and we’ve always monetized the brand.