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Some highlights from this research (start by looking at the right two columns):
* 91% of these technology decision-makers were Spectators -- the highest number I've ever seen in a Social Technographics Profile. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
* Only 5% are non-participants (Inactives).
* 55% of these decision-makers were in social networks (Joiners) -- despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.
* 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we've surveyed, and again the level of participation for business purposes is also very high.
Wow. You thought your corporate IT was bad? You got nothing on the White House. Could you immagine going from Mac's to Office 2000 and 6 year old PC's? Kill me now.
will the economy push the adoption of Web 2.0 tools?
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For all the mind-numbing buzz about Web. 2.0, most business collaboration and information sharing remains mired in endless e-mail strings and scheduled conference calls. More than half of business technology pros surveyed by InformationWeek are either skeptical about tools such as blogs, wikis, and online social networks, or they're willing but wary of adopting them. What gives?
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