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14 Nov 06
Citizen Marketers: When People are the Message
- I look forward to this book - tacanderson on 2006-11-14
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A solitary citizen today with a blog or podcast has a substantially better chance of influencing the public's perceptions of billion-dollar corporations than ever before. With a voice, a vote and a vocation, tens of millions of Americans are involving themselves in the cultural lives of business. Social media are enabling the fusion of pop culture with traditional marketing, and it's causing all manner of disruption.
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