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This a great example of how you can't be someone else. You can read all the books and blogs on how to be like someone else. Your company can try for all its worth to be just like Apple or 37signals or whatever cool company you idealize but you can't. You have to be your company. It's good to take lessons learned from others but unless you're able to apply them, relevantly to your business it won't do you any good.
Jen loves this magazine. It's kind of like the consumer reports for recipes. They make all of them and work with them until they're easy to make and really good. Quality always wins out, especially with an area that people are so passionate about: Food.
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