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Tac Anderson's Library tagged "social media"   View Popular

19 Nov 09

Dell: Dude, You Laid Another Egg - Tech Trader Daily - Barrons.com

Not making a very good case for ROI of social media. Part of me wonders if this is also due to Dell's execution.

blogs.barrons.com/...dell-dude-you-laid-another-egg - Preview

dell ROI social media ncb

11 Nov 09

Social Media Needs Context and Action

Louis has a great post from Defrag (a conference I'm very sad to have missed). We're entering (finally) the next phase where people are asking the right questions and pushing for the right kind of results.

We're not there yet, but we're getting there.

blog.louisgray.com/...s-display-skepticism-over.html - Preview

defrag social media context data ncb

  • Speakers suggested today's tools have a stark lack of context, that businesses are too obsessed with having a complete data set and aren't focused enough on the actability on that data, and that many developers are focused on designing apps that simply don't drive benefits.
  • "Is there an opportunity to drive business decisions and revenue for your company?", saying "Data is useless without effort. When you get data, it is a lot of work to do something useful with it, yet market research companies are obsessed with completeness of data."
  • 3 more annotations...
23 Jun 09

10 Ways Journalism Schools Are Teaching Social Media

It's nice to see Journalism Schools recognize the importance of social media. Especially if they don't want to turn out unemployable students.

mashable.com/...teaching-social-media - Preview

Twitter web2.0 trends Journalism socialmedia social media web social NCB

12 May 09

What does Social Media make obsolete? | Microgeist

What does social media really make obsolete? This article is a good start but I don't think it really nails it.

microgeist.com/...oes-social-media-make-obsolete - Preview

social media blog.idea

02 Apr 09

5 Tips for Optimizing Your Brand’s Facebook Presence

Great advice. Facebook pages will become a must have for all brands (some may argue that they already are).

mashable.com/...optimize-facebook-page - Preview

facebook ncb social media

Who's Getting Hired in Tech? Q1 Numbers from ReadWriteHire - ReadWriteWeb

Our site ReadWriteHire covers new hires in tech and new media. Today we're publishing our aggregate numbers for the first 3 months of 2009. Who's hiring? Software and IT companies, social media and social networking companies and marketing and advertising firms.

www.readwriteweb.com/...numbers_from_readwritehire.php - Preview

jobs new hires trends ncb social media

Web 2.0 Expo: Why social media marketing fails | Social Business | ZDNet.com

Today at Web 2.0 Expo, “Forrester reunion” panel made up of Jeremiah Owyang, Peter Kim and Charlene Li told a packed room at Moscone West how they believe social media marketing is failing. Don’t fear, however, because they also discussed how they believe it can be fixed.

blogs.zdnet.com/feeds - Preview

social media web2.0 expo ncb

05 Feb 09

louisgray.com: Eight Forms of Social Networking Depression: Are You Suffering?

A great post by Louis about how some people are starting to feel "Social Media Depression". It's something real out there.

www.louisgray.com/...orms-of-social-networking.html - Preview

ncb hyper social media depression

27 Jan 09

How to Integrate Social Media into Product Marketing « I’m Not Actually a Geek

This a great post on integrating social media into product marketing. A must read IMO for any product manager or engineer.

bhc3.wordpress.com/...l-media-into-product-marketing - Preview

social media product marketing ncb

22 Jul 08

Social Media is about being Tactically Strategic » Conversations Matter: Bridging the Social Media Gap

This is my most recent post on Conversations Matter. I firmly believe that there is a lack of marketing people (especially at large companies) that are Tactically Strategic. There are many people who are one or the other and I think this leads to the social media failures we see.

www.conversationsmatter.org/...tically-strategic-social-media - Preview

social media conversions matter marketing strategy NCB

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