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Swarna Srinivasan's Library tagged market   View Popular

30 Jun 09

Say ‘Hybrid’ and Many People Will Hear ‘Prius’ - New York Times

  • riddle: Why has the Toyota
    Prius
    enjoyed such success, with sales of more than 400,000 in the United
    States, when most other hybrid models struggle to find buyers?


    One answer may be that buyers of the Prius want everyone to know they are
    driving a hybrid.

17 Jun 09

Finding High-Potential Customers | Nielsen Wire

Now more than ever, marketers are trying to identify and reach profitable and discrete market segments that were previously overlooked in an effort to keep growing in difficult economic conditions. Predictive analytics is one way to do that: it marries a range of consumer, transaction and media information and reveals the "who" and "how" of an effective go-to-market strategy.\n\nPredictive analytics can help marketers in several ways: It can provide a deeper understanding of customers to guide the marketing spend; it offers guidance on selecting messages and vehicles for communicating with them, and; it provides key metrics for measuring campaign impact.\n\nNielsen teamed up with Experian, the credit reporting agency, and dLife, the leading online resource for diabetics, to develop a program targeting the diabetes community. Diabetes accounts for 31 percent of health care costs in the U.S. and approximately $175 billion in spending. Using diabetics' common interest - in this case - how their disease shapes their lives and influences their food purchasing patterns - the team was able to pinpoint high-value consumer targets, determine the best retail channels to reach them and deliver marketing materials that were specific to their needs.\n\nRead the full case study on how predictive analytics shaped this campaign and can uncover the hidden treasure of consumer value in the current edition of Consumer Insight.\nTags: consumer behavior, Consumer Insight, consumer research, diabetes, marketing analytics, pred

blog.nielsen.com/...nding-high-potential-customers - Preview

predictive analytics datamining prediction market

23 May 09

Buttonwood: When bulls chase their tails | The Economist

  • The best known of these feedback loops is the use of borrowed money to buy
    assets. Rising prices make banks more willing to lend, creating more demand for
    the assets in question, pushing up prices even further and thereby appearing to
    ratify the original lending decisions of the banks. When markets fall this
    leverage works the other way, as could be seen when investors offloaded assets
    at fire-sale prices last year.


    There are many other positive-feedback processes. Take share buy-backs, for
    instance. Companies used their cash (or borrowed money) to reduce their share
    capital. Markets might have treated this as evidence of a lack of imagination,
    or a paucity of profitable projects. Instead, they saw it as evidence that the
    managers were focusing on “shareholder value” and boosting earnings per share,
    however ephemeral that might have been.

  • Companies were buying far more of their own shares than anyone else did. But
    the buying spree was unsustainable. Smithers calculates that American-owned
    companies were paying out some 70% of their profits at the peak, if you include
    dividends and buy-backs. They have since slashed dividends and will have to
    start issuing shares as well. Instead of borrowing money to pay back
    shareholders, companies now need to raise equity to pay back creditors.


    The shift in the supply-demand balance is not confined to America. European
    companies have already raised a total of €56 billion ($76 billion) in rights
    issues this year, according to dealReporter, an information service. Robert
    Buckland, a strategist at Citigroup, says that British equity supply was
    shrinking at 4% per annum in early 2008, and is now growing by a similar amount.
    That is all down to financial companies, which have had to raise capital to
    repair their balance-sheets; net issuance from the rest of the market is
    basically flat

  • 1 more annotations...
08 May 09

Too-bullish markets | Happy days are here again | The Economist

  • But the financial markets were remarkably sanguine ahead of the results of the
    stress tests of American banks (published after The Economist went to
    press). By the close of trading on May 4th, the S&P 500 index had regained
    all the losses it suffered earlier in the year.
  • This economic optimism has largely been justified by the data, notably by the
    purchasing managers’ surveys of both manufacturing and services. In truth, the
    data suggest only that the economy is contracting at a slower pace than before.
    Nevertheless, the figures seem to point to a deepish recession, rather than the
    rerun of the Depression that was feared a few months ago.
  • 3 more annotations...
19 Apr 09

Customer Development Process & Sales Learning Cycle ( SLC ) - Nikhilesh's posterous

One of the good things about trying to build a business is the constant background research and learning one has to do to figure out if there is a smarter and quicker way to do things.\n\nTwo main ideas that I have been strongly influenced by in the recent past is "Customer Development Process" and "Sales Learning Cycle" . Co-incidentally, both of these concentrate on learning in the organization, iterating and then ramping up. \n\nBoth of these ideas may seem obvious to a lot of people but as David Cowan said "Everything is obvious once it is demonstrated"\n

nrao.posterous.com/pment-process-and-sales-learni - Preview

market management customer business

Netbooks: Disruption Interrupted? - Scott Anthony - HarvardBusiness.org

  • The netbook revolution started a couple years ago when MIT Media Lab visionary
    Nicholas Negroponte started the "One Laptop Per Child" project. The notion was to use
    open source software and off-the-shelf technologies to make laptops affordable
    enough for children in developing nations.
  • Asustek,
  • 4 more annotations...
17 Mar 09

1. Jobs Are The New Assets - 10 Ideas Changing the World Right Now - TIME

  • "Land was valuable, and capital was valuable, and labor — who cared?" says David
    Ellison, a Boston-based money manager. "The attitude was, As long as I buy a few
    homes and invest in a hedge fund, I'm done. I can sit in my chair and watch
    football games."
  • We now know how that ended up. Your portfolio is down 50%, your mortgage is
    worth more than your house, and your savings account is barely visible. The job,
    meanwhile, is making a roaring comeback. Not in a statistical sense, of course.
    We are in a recession, after all: at 8.1%, unemployment hasn't been this high
    since 1983. But in terms of the American psyche — and a household's balance
    sheet — we're rediscovering the job as the most valuable asset a person can
    have.
  • 1 more annotations...
10 Mar 09

Even for Stock Market Veterans, It’s Uncharted Territory - NYTimes.com

  • The fortitude of even the most devoted investors has been sorely tested by the
    stock market decline, which already ranks among the worst in modern history.
    “People say they’re afraid of a stock market crash,” said Mr. Lynch, the former
    manager of Fidelity’s Magellan fund. “Well, we’ve already had a crash. Look at
    the numbers.”
  • Even after the market eventually rebounds, he said, people who expect annual
    returns of 9 or 10 percent will be disappointed. “Over the next five years,” he
    said, “annual returns of 4 to 5 percent are in the range that people might
    expect.”
  • 4 more annotations...

The One Country That Might Avoid Recession Is... - TIME

  • Walk through São Paulo's sprawling Brasilândia, though, and you don't sense the
    relentless doom and gloom gripping other cities in the world. Take Efigênia
    Francisca da Silva, who exudes middle-class expectations and remains positive
    despite the tsunami of bad news. Thanks to a government scheme to encourage
    entrepreneurs, the once dirt-poor housewife has received some $8,000 in
    low-interest bank credits in recent years and now owns three shops that sell
    everything from shampoo to public-transit tickets. "I didn't have a bank account
    before," says Da Silva, 37, standing beneath graffiti-covered walls and pirated
    power lines. "I never had a car. I bought a Fiat Palio." Does she fear the
    global recession will quash her dreams? "I trust Lula. I don't think we'll be
    hit that hard."
  • postideological approach
  • 4 more annotations...
06 Mar 09

The challenges to efficient-market theory | The grand illusion | The Economist

  • THE past ten years have dealt a series of blows to efficient-market theory, the
    idea that asset prices accurately reflect all available information
  • In the late 1990s dotcom companies with no profits and barely any earnings were
    valued in billions of dollars; and in 2006 investors massively underestimated
    the risks in bundling together portfolios of American subprime mortgages.
  • 6 more annotations...
28 Feb 09

The attraction of gold | Haring away | The Economist

  • IT IS 1979 and Harry “Rabbit” Angstrom, the hero of John Updike’s series of
    novels, is explaining to his wife why he has just spent more than $11,000 on 30
    gold krugerrands. “The beauty of gold is, it loves bad news,” he says
  • People have long viewed gold, rightly or wrongly, as a hedge against high
    inflation and a weak dollar
  • 1 more annotations...
25 Dec 08

Fare well, free trade | The Economist

  • This news is bad enough in itself; but it also poses the biggest threat to open
    markets in the modern era of globalisation. For the first time in more than a
    generation, two of the engines of global integration—trade and capital flows—are
    simultaneously shifting into reverse. The World Bank says that net private
    capital flows to emerging economies in 2009 are likely to be only half the
    record $1 trillion of 2007, while global trade volumes will shrink for the first
    time since 1982 (see article).
21 Dec 08

Stock market game may predict eco disasters - environment - 12 December 2008 - New Scientist

  • STOCK markets could forecast the availability of water more accurately than
    the best computer models used by environmental scientists. That's the idea
    behind the launch of an online market which invites "traders" to gamble on
    future water levels in dams in Australia.


    The Australian Knowledge Exchange works by giving traders A$100,000
    (US$65,000) play money and 1000 stocks in each of five reservoirs in New South
    Wales. The stocks pay out each month according to the level of the dam. If the
    dam is full, they are worth $100. Traders can profit by buying stocks for less
    than their final value, or by selling them for more.


    The online market is the brainchild of a team from the government agency
    CSIRO Sustainable Ecosystems in Canberra, Australia, and the University of
    Karlsruhe, Germany.


    If the market proves to be a better predictor of water levels than existing
    computer models, says CSIRO's Stuart Whitten, it could help manage other
    environmental issues such as animal extinctions and bushfires. Their ultimate
    goal is ambitious: for online markets to influence the government's
    environmental policy.


    "This approach has huge potential in the environmental sector where there is
    a lot of uncertainty," says Josh Donlan of Cornell University in Ithaca, New
    York, and Advanced Conservation Strategies, a Utah-based NGO.


    The incentives are clearly not monetary - the trader who does best wins a
    paltry A$50 - but Whitten hopes people will be drawn to take part in what is a
    "public good" enterprise, much like Wikipedia. Although anyone can become a
    trader, the team's ideal players would be farmers, weather forecasters, people
    who live close to reservoirs, and computer modellers. The market currently has
    about 50 traders, and the team hope at least 50 more will join.





    If the market predicts water
    levels better than computer models, it could even influence environmental
    policy

    Donlan says the market's real value will come from the wide-ranging knowledge
    of investors. For example, when it comes to biodiversity, rather than rely
    solely on the IUCN Red List of Threatened Species, which may not account for all
    regional variations, markets that capture local knowledge could give a more
    accurate prediction of the size of bird populations, say.


    But economist Robin Hanson of George Mason University in Virginia cautions
    that while predictive markets can be more precise than other methods:
    "Ultimately, it's not about accuracy, it's about public acceptance."

07 Dec 08

Breakingviews.com - Hedge Funds Need Makeover - NYTimes.com

  • The need to slam the gates on investors highlights a big flaw in the hedge
    fund model. If funds make illiquid, long-term bets, it is risky to offer
    investors the chance to get out every month, as many funds do. Some funds are
    now locking investors in for longer, in exchange for fee reductions. An
    alternative is for a fund to limit its investments to truly liquid securities.
    That, for example, is Tudor’s new approach.

  • This is not the only problem. Most hedge funds have high-water-mark policies
    that require managers to earn back any losses before they start again collecting
    their performance fees. This is predicated on the traditional view that hedge
    funds should make positive returns in virtually all market conditions.
  • 1 more annotations...
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