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09 May 08
The Longtail Rules the Blogosphere. "A-Listers" Don't Deliver More Value.
Conclusion : The LongTail Rules
While "A-List" blogs may be able to deliver high volumes of display advertising inventory, sponsored posts on hundreds of "longtail" blogs are capable of delivering advertisers a stronger value short term, and offer a long term value not available through any form of display ads offered by the A-Listers.
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