SEO - Suzannah Porter on Diigo

05 Nov 09

SeoBar

SeoBar can be described as an additional toolbar, which shows the values of selected parameters for the page currently opened in the browser window. Set of parameters shown by SeoBar is fully customizable by user.
Seoquake is a Mozilla Firefox extension aimed primarily at helping web masters who deal with search engine optimization and internet promotion of web sites. Seoquake allows to obtain and investigate many important SEO parameters of the internet project under study on the fly, save them for future work, compare them with the results, obtained for other, competitive, projects.
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- SeoQuake consists of two functional parts. The first one is SeoBar. The second part is the computation of the parameters for search results and its inclusion into search engine result pages – SERPs – for the most popular search engines.
- Miscellaneous
  
  SeoQuake submits a query to search engine every time when it needs to obtain a value for a new parameter (that is not in a cache yet), defined by this search engine. Frequent use of big amount of the parameters may lead to the ban of user’s IP address from search engine. In this case, you will need to delete cookies or change proxy server.
- General set of parameters consists of such parameters as Google PR (Google PageRank of current page), Google Index (Number of indexed pages. Google version), Google link (Number of links, pointed to the current page. Google version (Except links from concerned domain)), similar parameters for many other search engines (Yahoo, MNS, Yandex, Rambler, Baidu) and some other miscellaneous parameters.

Twitter Grader | Get Your Twitter Ranking

"Twitter Grader is a free tool that allows you to check the power of your twitter profile. It looks at a variety of factors including the number of followers, power of those followers and the level to which you are engaging the community. It takes just a few seconds to generate your free report. "

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Social Networking Twitter Tools SEO Twitter Grader Search Engines Search

Smart PageRank Toolbar :: Add-ons for Firefox

Smart PageRank's 'Smart Toolbar' is small, simple, and powerful. It gives you quick access to powerful SEO tools. It also includes the Alexa Rank and Page Rank (trademarks of Alexa and Google respectively). The usage of this toolbar will increase the Alexa Rank of the websites you visit.

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Smart PageRank Toolbar Firefox Extensions SEO

MetaTags :: Add-ons for Firefox

This sidebar displays page meta-information (metatags, links, etc.) Has automated search engine submission menu. Features include: Watches currently loaded Web page and automatically updates the sidebar. Displays metatags, links, language, base..

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MetaTags Meta Tags Firefox Extensions SEO

@Evaluate Firefox Extensions SEO SEOpen

Foxy SEO Tool :: Add-ons for Firefox

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@Evaluate Firefox Extensions SEO Foxy SEO Tool

04 Nov 09

Squidoo :: Firefox Add-ons

a) Squidoo search in your Firefox toolbar b) Shortcuts to your lenses, Groups, to SquidU, and even to see Lens of the Day 3) A powerful bookmarklet button for quick lensbuilding on the go.

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@Evaluate Squidoo Firefox Social Media Aggregating Marketing SEO Extensions

12 Apr 09

Seth's Blog: How to get traffic for your blog

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Blogging Tips Traffic SEO Linkbait Seth Godin Articles

- Use lists.
- Be topical... write posts that need to be read right now.
- Learn enough to become the expert in your field.
- Break news.
- Be timeless... write posts that will be readable in a year.
- Be among the first with a great blog on your topic, then encourage others to blog on the same topic.
- Share your expertise generously so people recognize it and depend on you.
- Announce news.
- Write short, pithy posts.
- Encourage your readers to help you manipulate the technorati top blog list.
- Don't write about your cat, your boyfriend or your kids.
- Write long, definitive posts.
- Write about your kids.
- Be snarky. Write nearly libelous things about fellow bloggers, daring them to respond (with links back to you) on their blog.
- Be sycophantic. Share linklove and expect some back.
- Include polls, meters and other eye candy.
- Tag your posts. Use del.ico.us.
- Coin a term or two.
- Do email interviews with the well-known.
- Answer your email.
- Use photos. Salacious ones are best.
- Be anonymous.
- Encourage your readers to digg your posts. (and to use furl and reddit). Do it with every post.
- Post your photos on flickr.
- Encourage your readers to subscribe by RSS.
- Start at the beginning and take your readers through a months-long education.
- Include comments so your blog becomes a virtual water cooler that feeds itself.
- Assume that every day is the beginning, because you always have new readers.
- Highlight your best posts on your Squidoo lens.
- Point to useful but little-known resources.
- Write about stuff that appeals to the majority of current blog readers--like gadgets and web 2.0.
- Write about Google.
- Have relevant ads that are even better than your content.
- Don't include comments, people will cross post their responses.
- Write posts that each include dozens of trackbacks to dozens of blog posts so that people will notice you.
- Run no ads.
- Keep tweaking your template to make it include every conceivable bell or whistle.
- Write about blogging.
- Digest the good ideas of other people, all day, every day.
- Invent a whole new kind of art or interaction.
- Post on weekdays, because there are more readers.
- Write about a never-ending parade of different topics so you don't bore your readers.
- Post on weekends, because there are fewer new posts.
- Don't interrupt your writing with a lot of links.
- Dress your blog (fonts and design) as well as you would dress yourself for a meeting with a stranger.
- Edit yourself. Ruthlessly.
- Don't promote yourself and your business or your books or your projects at the expense of the reader's attention.
- Be patient.
- Give credit to those that inspired, it makes your writing more useful.
- Ping technorati. Or have someone smarter than me tell you how to do it automatically.
- Write about only one thing, in ever-deepening detail, so you become definitive.
- Write in English.
- Better, write in Chinese.
- Write about obscure stuff that appeals to an obsessed minority.
- Don't be boring.
- Write stuff that people want to read and share.

14 Oct 08

Article | Makeshift Anchor Text... Link Title Attribute vs Image Alt Tags: Which is Better?

Assessing the impact of an images Alt Text and Image Title on SEO efforts and searchability.

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Articles SEOBook Images SEO Alt Text Web Design

- Wall, Aaron. 2008. Makeshift Anchor Text... Link Title Attribute vs Image Alt Tags: Which is Better? Blog. SEOBook. February 5. http://www.seobook.com/link-title-attribute-vs-image-alt-tags-which-better.
  > - on 2008-10-14
Add Sticky Note
One of the reasons I was so motivated to change the tagline of this site recently was because the new site design contained the site's logo as a background image. The logo link was a regular static link, but it had no anchor text, only a link title to describe the link. If you do not look at the source code, the link title attribute can seem like an image alt tag when you scroll over it, but to a search engine they do not look that same. A link title is not weighted anywhere near as aggressively as an image alt tag is.
4 more annotations...
- The old link title on the header link for this site was search engine optimization book. While this site ranks #6 and #8 for that query in Google, neither of the ranking pages are the homepage (the tools page and sales letter rank). That shows that Google currently places negligible, if any, weight on link titles.
- Does the image alt text carry more weight? In a word, yes. Here is now I proved that to myself through yet another site error. :)
- One of my hobby sites has a fairly flat file structure, and some of the internal pages are somewhat linkworthy. The site was not marketed aggressively and the only sitewide link to the homepage was the logo, which I forgot to put an image alt tag on. Google ranked 2 pages on the site well for the core keyword, but neither of those pages were the homepage. I noticed the lacking image alt tag, fixed it, and within a week my homepage was outranking the other pages.
- If the only link to your homepage is a logo check the source code to verify you are using descriptive image alt text.

Article | Source Ordered Content: SEO Benefits (and Drawbacks?)

How to order your CSS so that your content is seen first to the spiders.

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Articles SEO Content Web Design CSS

- Smarty, Ann. 2008. Source Ordered Content: SEO Benefits (and Drawbacks?). Blog. Search Engine Journal. July 28. http://www.searchenginejournal.com/source-ordered-content-seo-beneits-and-drawbacks/7334/.
  > - on 2008-10-14
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Sometimes it’s very useful to return to basics and refine good old SEO techniques you might forget. SOC (”source ordered content” or “front-loading”) is one such technique that basically incorporates placing content as close to the beginning of the page as possible and using CSS to display page elements where they “belong”.
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- Here is a very simple example: that’s what you see at the top of a very popular blog: (1) head (+ (2) navigation) => (3) left column => (4) content => (5) right column - that’s the way it is displayed:
- So we expect to see content block going after the left column in the page source…. but instead we see content much closer to the top, right after the head navigation (you can also check that with SEO browser):
- Source ordered content is especially useful for SEO because:
  
  it allows to give prominence to keyword-optimized sections of your site (e.g. content above the navigation);
  it allows to show spiders unique page elements first - before sitewide elements (e.g. article before sitewide navigation);
  it allows to place search crawlable elements above blocks that are ignored by search bots (e.g. content above flash or javascript elements).
- The benefits of this technique include:
  
  no “undesired” elements (e.g. navigation, paging, etc) being shown as a snippet in the search results;
  important and informative content loads first (lower bounce rate from slow page loads);
  better rankings (priority is given to that content that resides directly after the <body> element).
- The only downside (I never felt myself but heard other webmasters report) includes some cross-browser compatibility issues. Can you think of any more method drawbacks? I would be eager to learn about them.
- Once again thanks for your post. It is really very informative.
  
  I am not sure about the disadvantages.
  
  Even I have a site in which the navigation bar has many links(its a drop down menu) because of this the content gets pushed down to the bottom of the html page. Even i was thinking the same solution for it. Except home page in other pages placing the navigation menu after the content (using CSS) really am not sure if it is possible or not, lets see.

Article | 3 Ways to Give Your Keywords Prominence

Ways to enable smart keyword density for better SEO

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Articles SEO Keywords Keyword Density Headings Content

- Smarty, Ann. 2008. 3 Ways to Give Your Keywords Prominence. Blog. Search Engine Journal. July 29. http://www.searchenginejournal.com/3-ways-to-give-your-keywords-prominence/7372/.
  > - on 2008-10-14
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2 more annotations...
- Keyword prominence can be basically achieved by:
  
  making sure the most important element goes after (or is close to) the opening <body> tag in the page source code;
  including your keyword in the SEO-sensitive elements of the page: title, anchor text, bold text, alt text, etc.
- Let’s see how we can make one element/keyword of the page prominent over others:
  
  Emphasize the most important keywords of the page with the help of basic semantic structure: make sure to take full advantage of H1, H2, H3 tags to make your page structure perfectly clear to a search bot.
  Use SOC (source ordered content) technique especially in cases when your (customer’s) designer’s desires come into conflict with on-page SEO. The technique is simple and widely used: place your keyword-rich content closer to the top of the page in the source code and use CSS to order all page elements the way it pleases the web designer’s eye.
  (A copywriting technique used in journalism) Try inverted pyramid writing - that is, use the first paragraph to give a short summary of the content below and to include your keywords there (that’s also an effective blogging technique when you let those summaries appear on the home page and the full content on the single post page - thus avoiding duplicate content issue).

Article | SEO Checklist: Using Page Headings Correctly | Search Engine Journal

Checklist for proper heading usage to optimize your SEO efforts.

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Articles SEO Web Design Headings

- Smarty, Ann. 2008. SEO Checklist: Using Page Headings Correctly. Blog. Search Engine Journal. September 23. http://www.searchenginejournal.com/seo-checklist-using-page-headings-correctly/7723/.
  > - on 2008-10-14
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While some webmasters question the overall necessity of headings, I insist that they should be used to structure the page content
5 more annotations...
- SEO benefit: H-heading is one of the best ways to give your keywords prominence;
- Accessibility and usability: headings enable screen reader and some browser (e.g. Opera) users to use voice and keyboard commands to navigate throughout the page (see this video explaining the importance of headings for accessibility);
- Web etiquette: like clean (preferably validated) code, good page structure is the sign of proper behavior and trusted brand.
- Here is the checklist of proper heading usage (please add your points or argue mine):
  
  Each of my pages have at least one heading;
  
  I have only one H1 heading per page;
  
  H1 heading is the first heading on the page;
  
  I use the page main keyword in H1 heading of the page;
  
  I use headings to structure content and CSS for visual effects;
  
  I don’t skip heading levels (e.g. H1 to H3);
  
  All other headings (except H1) are subheadings; they are (ideally) thematically connected with the previous-level heading;
  
  I use headings consistently throughout the site;
  
  Headings are short and concise (and thus easily scanned);
  
  Headings extracted from the page represent the summary of the text (i.e. I can guess what the page is about without reading its full content);
  
  I use SEO or web accessibility tools to evaluate the structure of my pages.

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Article | Makeshift Anchor Text... Link Title Attribute vs Image Alt Tags: Which is Better?

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