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14 Oct 08

Article | 3 Ways to Give Your Keywords Prominence

Ways to enable smart keyword density for better SEO

www.searchenginejournal.com/...7372 - Preview

Articles SEO Keywords Keyword Density Headings Content

- Smarty, Ann. 2008. 3 Ways to Give Your Keywords Prominence. Blog. Search Engine Journal. July 29. http://www.searchenginejournal.com/3-ways-to-give-your-keywords-prominence/7372/.
  > - on 2008-10-14
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- Keyword prominence can be basically achieved by:
  
  making sure the most important element goes after (or is close to) the opening <body> tag in the page source code;
  including your keyword in the SEO-sensitive elements of the page: title, anchor text, bold text, alt text, etc.
- Let’s see how we can make one element/keyword of the page prominent over others:
  
  Emphasize the most important keywords of the page with the help of basic semantic structure: make sure to take full advantage of H1, H2, H3 tags to make your page structure perfectly clear to a search bot.
  Use SOC (source ordered content) technique especially in cases when your (customer’s) designer’s desires come into conflict with on-page SEO. The technique is simple and widely used: place your keyword-rich content closer to the top of the page in the source code and use CSS to order all page elements the way it pleases the web designer’s eye.
  (A copywriting technique used in journalism) Try inverted pyramid writing - that is, use the first paragraph to give a short summary of the content below and to include your keywords there (that’s also an effective blogging technique when you let those summaries appear on the home page and the full content on the single post page - thus avoiding duplicate content issue).

Article | SEO Checklist: Using Page Headings Correctly | Search Engine Journal

Checklist for proper heading usage to optimize your SEO efforts.

www.searchenginejournal.com/...7723 - Preview

Articles SEO Web Design Headings

- Smarty, Ann. 2008. SEO Checklist: Using Page Headings Correctly. Blog. Search Engine Journal. September 23. http://www.searchenginejournal.com/seo-checklist-using-page-headings-correctly/7723/.
  > - on 2008-10-14
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While some webmasters question the overall necessity of headings, I insist that they should be used to structure the page content
5 more annotations...
- SEO benefit: H-heading is one of the best ways to give your keywords prominence;
- Accessibility and usability: headings enable screen reader and some browser (e.g. Opera) users to use voice and keyboard commands to navigate throughout the page (see this video explaining the importance of headings for accessibility);
- Web etiquette: like clean (preferably validated) code, good page structure is the sign of proper behavior and trusted brand.
- Here is the checklist of proper heading usage (please add your points or argue mine):
  
  Each of my pages have at least one heading;
  
  I have only one H1 heading per page;
  
  H1 heading is the first heading on the page;
  
  I use the page main keyword in H1 heading of the page;
  
  I use headings to structure content and CSS for visual effects;
  
  I don’t skip heading levels (e.g. H1 to H3);
  
  All other headings (except H1) are subheadings; they are (ideally) thematically connected with the previous-level heading;
  
  I use headings consistently throughout the site;
  
  Headings are short and concise (and thus easily scanned);
  
  Headings extracted from the page represent the summary of the text (i.e. I can guess what the page is about without reading its full content);
  
  I use SEO or web accessibility tools to evaluate the structure of my pages.