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When businesses open an account on Twitter, they must consider the right “Brand Voice.” One that is appropriate for what they want to say, and who they want to reach. This is a different sort of voice than the one companies have been familiar with in their traditional print and broadcast media channels, as it’s a more open and authentic form of communication.

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We’ve handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they’re using Twitter.

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Here are six secrets to being a trust agent:

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One of the great things about the current web landscape is that the barrier to entry for entrepreneurs to create great new social media sites is very low. Open source, falling hardware and bandwidth costs, and social media itself (which can be used as a viral marketing vehicle), mean that enterprising developers can more easily than ever create amazing new services. That’s great for consumers because it facilitates a lot of competition that leads to the best possible products.

But it also means that most people end up using more than just a couple of social sites. We might use one site for sharing photos, another for sharing videos, and a couple more for sharing links. The content we create on those sites makes up our social media identity, and as we use more sites, it becomes increasingly difficult to share it all from one place. Yesterday, I received an email from a friend whose signature had links to no less than eight social media profiles. Thankfully, there are better ways to share your social media identity. Below are five sites that offer social media badges you can share and embed.

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Companies are realizing that people are talking about them whether they like it or not. As a result, they’re deciding whether they should consider having a social media presence, and hence, a policy. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.

Social media is quickly moving from an emerging form of communication to the mainstream. So, just like in the old days when companies had to figure out how to deal with email, now they have to figure out how to deal with Facebook (Facebook reviews) and all other new media venues. Let’s talk about the Five Ws to adopting a social media policy.

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With the emergence of social media sites like LinkedIn (LinkedIn reviews), Facebook (Facebook reviews), and Twitter (Twitter reviews), and their user bases growing by the millions, one would think that a headhunter’s job just got much easier. I mean let’s face it; nowadays we can find anybody whether it’s on one of these social networking sites, on a blog, discussion board, alumni list or via true and tried headhunting techniques.

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With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook (Facebook reviews) has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends.

The social graph is filled with CEOs, celebrities, entrepreneurs and people just like you who can be reached through Facebook’s messaging system without any boundaries or restrictions. Facebook is also a talent search engine and part of the college admission and corporate recruiting criteria. You will be searched on Facebook by potential dates, managers, and teachers, so use common sense in determining how you want to represent yourself. You are what you publish and first impressions are everything.

What follows is a guide to building your personal brand on Facebook.

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With a bad economy, more pressure at work and overwhelming competition, investing in yourself and your future is crucial. There are a lot of new trends and tricks that you can take advantage of now. Below are five easy and initial steps you can take to start building your brand today. These will help you control your online identity, protect your future, centralize your digital assets, safeguard your brand from threats and more.

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Abstract:
We argue in this paper that attention to one's blog is won by paying attention to other bloggers. We derive properties of blogging networks from a model where bloggers trade attention and content. The predictions from the model are then checked against a novel dataset from LiveJournal, a major blogging community. As predicted, the activity of bloggers is found to be related to the size and level of reciprocity within a blogger's relational network. We also find that bloggers who do not adhere to reciprocity norms are sanctioned with a lower number of readers.

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